Today, London Alley, announces they have hired Sandy Haddad as executive producer. Sandy joins the London Alley team from Chromista where she was formerly a partner and executive producer. Her move to London Alley marks a new and exciting chapter for Sandy and London Alley.

With more than 20 years of experience in the industry, Sandy brings her wealth of knowledge and expertise to the London Alley team. In her new role at London Alley, Sandy will work directly with commercial executive producer Matthew Kauth to expand upon the current success of the company and bring in new talent that will continue to elevate and push the company forward. She spent the last ten years as executive producer and partner at creative content company, Chromista.  Her work for The New York Times, 2K, Amazon Games, GrubHub and P&G, has won many awards, including: Cannes Gold Lions, D&AD and The One Show.

“I believe that creativity and culture are at the heart of successful work, and the London Alley team is cemented in these values,” said Sandy Haddad, executive producer, London Alley. “Knowing that we share so many of the same ideals makes the decision to join forces with London Alley an easy one. Their vision is limitless and I want to be a part of that.”

Sandy’s love for filmmaking began when she was a young girl roaming the aisles of her parents’ video store. The store gave her access to a vast library of incredible movies that cultivated a fascination with storytelling at an early age. This unique background has inspired her work and her passion ever since, and she is currently developing a script about her family’s experience as Arab immigrants. When she ran out of movies to watch, Sandy attended film school and landed her first job as an assistant at A Band Apart, which she describes as a life changing springboard. Sandy’s relationship with London Alley blossomed via a friendship with London Alley founder Brandon Bonfiglio and signed London Alley director, Hannah Lux Davis. Given her strong ties with the company, joining the team is a natural next step.

“We’ve long admired Sandy’s work and work style,” said owner Brandon Bonfiglio. “Sandy has been a friend and mentor for 15 years so this partnership has always felt written in the stars. As we grow London Alley, it’s important that we work with people who share our vision and are capable of bringing impactful and imaginative work to life, Sandy is that person and we are excited to have her on board.”