senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Awards and Events in association withAwards & Events
Group745

lollipop mentoring Inspires Homeless Women with In-Agency Intro to Advertising Industry

13/11/2023
Non Profit
London, UK
57
Share
In partnership with charity The Marylebone Project, the session at Digital Cinema Media’s offices explored the world of cinema marketing and advertising

lollipop mentoring, a program supporting Black women in the industry, together with homeless women’s charity The Marylebone Project, has kick started its mission to introduce service users of the non-profit to marketing and advertising through in-agency drop-ins. The first session took place at Digital Cinema Media, which opened up the realm of cinema marketing and advertising to attendees.

The partnership between lollipop mentoring and The Marylebone Project launched earlier this year to break down barriers and offer marginalised women access to successful agencies and businesses. 

For a low cost and maximum effect, Digital Cinema Media just had to provide a date, space, and lunch for the event. The agenda was handled by founder of lollipop mentoring, Maria McDowell, who was also the liaison with The Marylebone Project. It consisted of an introduction, explanations of the responsibilities and services of the agency, and an opportunity for informal networking over lunch.

The immersive drop-in was invaluable, resulting in many tears and smiles, and one woman even saying it was the best day she had had in years. Showing attendees people who look like them in surroundings they may have never pictured themselves in made them feel valued, listened to, and full of potential.

Davina Barker, sales director at Digital Cinema Media, comments, “Lollipop is doing an amazing job of widening our industry’s reach and tapping into the brilliant resources on offer, sharing them even further. We were proud to host a session at DCM to play a part in the important work they do alongside The Marylebone Project. We look forward to a long-standing relationship where together we can continue to better the experiences on offer.”

Maria McDowell, founder of Lollipop Mentoring, adds, “I’d like to thank the fantastic Davina Barker and team at Digital Cinema Media, as well as Miriam Kennedy and Ruhamah Sonson who do amazing work at The Marylebone Project. We’re all determined to empower and inspire these women, and firmly believe that everyone deserves a chance. If your business would like to help (for very little investment but so much gain), don’t hesitate to get in touch.”

Agencies who would like to follow suit and make the most of this opportunity to make a difference can contact lollipop mentoring at info@lollipopmentoring.com.

SIGN UP FOR OUR NEWSLETTER
More News from lollipop mentoring
113
0
ALL THEIR NEWS
Work from lollipop mentoring
Who are we?
lollipop Mentoring
26/07/2023
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0