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LOLA MullenLowe Named Agency of the Year at El Sol Festival 2016

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MullenLowe Group Takes Second Place as Most Awarded Network

LOLA MullenLowe Named Agency of the Year at El Sol Festival 2016

LOLA MullenLowe, the Spanish agency of the MullenLowe Group, has just been crowned Agency of the Year at the Ibero-americano El Sol Festival, in Bilbao, Spain.  The El Sol Festival is the region´s most important festival, and LOLA MullenLowe is recognized as Agency of the Year for the second time in three years, after first winning the honor in 2014.  

LOLA MullenLowe won a total of 23 awards (including 7 golds) with 11 different campaigns across 11 different categories for key brands including Magnum, Cornetto, Mattel, and Libero.  Pancho Cassis, Executive Creative Director of the agency in Madrid comments: "To be awarded Agency of the Year for the second time is a tremendous joy and the fulfilment of an ‘impossible’ dream. In the last three years so much has happened, people and accounts have come and gone but it’s wonderful to see the same hunger and drive to do the best possible work."

MullenLowe Group took second place for Network of the Year. Other winning MullenLowe Group agencies included MullenLowe SSP3 and Ponce Buenos Aires.


LOLA MullenLowe’s biggest winners included:

Magnum, “Be True to your Pleasure”, the short film that recognizes what it means to be true to yourself, and your pleasures. The work captured transvestites openly celebrating their true pleasures while enjoying their Unilever Magnum ice-creams; their bold testimonies reinforcing the idea that pleasure has more than just one layer.

Libero, “Football Memories FM”, a campaign that showed how talking about football helps people with Alzheimers and other forms of cognitive impairment, to improve their memory, attention span, and mood. An online radio was created to turn frequencies into memories, so patients could listen to games as far back as the 50’s.

For Scrabble, “Christmas Anagram”, a charming Christmas story of a family during the holidays, showing connections through anagrams and revealing how there’s magic in words.

Nomad, “Road to Tokyo”, an introspective journey about the future of skateboarding by Brazilian documentary filmmaker Nixon Friere. Road to Tokyo tells the story of skateboarding’s hope of becoming an official Olympic sport in the 2020 games, through the eyes of skaters who support the cause and some who don ́t.


The full list of awards includes:

· GOLD, Magnum, ‘Be True to your Pleasure" in Integrated Campaigns by LOLA MullenLowe

· GOLD, Magnum, "Be True to your Pleasure” in PR: Marketing Communication and PR Events by LOLA MullenLowe

· GOLD, Scrabble, “Christmas Anagram” in TV/Cinema: Consumer Electronics – Communication by LOLA MullenLowe

· GOLD, Libero, “Football Memories FM” in Radio: Culture, Leisure & Communication by LOLA MullenLowe

· GOLD, AXE, “Not Only a Nice Hairstyle” in TV/Cinema: Beauty & Body Products, Health, Several by Ponce Buenos Aires

· GOLD, Unilever, “Superhomes” in Media: Innovation Formats by LOLA MullenLowe

· GOLD, Nomad, “Road to Tokyo” in Digital: Public Services, Non-profit, Social Projects by LOLA MullenLowe

· GOLD, Libero, “Football Memories FM” in Branded Content: Radio & Music by LOLA MullenLowe

· SILVER, Lifebuoy, “Chamki: The Girl from the Future” in PR: Corporate Social Responsibility by MullenLowe SSP3 (and MullenLowe Singapore and MullenLowe Lintas Group)

· SILVER, JPGC Foundation, “Choco to Dance” in Digital: Public Services, Non-profit, Social projects by MullenLowe SSP3

· SILVER, Personal, “Wait” in TV/Cinema: Consumer Electronics, Communication by Ponce Buenos Aires

· SILVER, Libero, “Football Memories FM” in Direct Marketing: Other Digital Channels, Mobile, Social Networks by LOLA MullenLowe

· SILVER, Nomad, “Road to Tokyo” in TV/Cinema: Utilities Profit, Leisure, Travel, Several by LOLA MullenLowe

· SILVER, Unilever, “Superhomes” in Digital: Parts & Communications Actions in Communities and Social Networks by LOLA MullenLowe

· BRONZE, Libero, “Football 3-0 Alzheimer” in Integrated Campaigns: 1F. Public Service, Non-profit, Social Projects by LOLA MullenLowe

· BRONZE, Cornetto, “Commitment Rings” in Innovation: Technology Innovation by LOLA MullenLowe

· BRONZE, Nomad, “Road to Tokyo” in PR: Public Affairs by LOLA MullenLowe

· BRONZE, Libero, “Release Spray” in PR: Digital Communication by LOLA MullenLowe

· BRONZE, Pilsen, “Bathroom Zero” in Promotional Marketing: Events by LOLA MullenLowe

· BRONZE x4, Libero, “Bed” & “Disco” & “Daughter” & “Release Spray” in TV/Cinema: Media & Publications – Office Items by LOLA MullenLowe

· BRONZE x4, Libero, “Maradona – Lineker” & “Maradona – Pele” & “Maradona – Raul”, & “Maradona – Valderrama” in Radio: Culture, Leisure & Communication by LOLA MullenLowe

· BRONZE, Scrabble, “Crossroads” in Outdoor: Culture, Leisure & Communication by LOLA MullenLowe

· BRONZE, Deliveroo, “Instamats” in Media: Better Use of Print Media by LOLA MullenLowe

· BRONZE, Unilever, “SuperHomes” in Direct Marketing: Other Digital Channels, Mobile, Social Networks by LOLA MullenLowe

· BRONZE, Nomad, “Road to Tokyo” in Branded Content: Media and Digital Platforms by LOLA MullenLowe

· BRONZE, Libero, “Football Memories FM” in Digital: Public Services, Non-profit, Social Projects by LOLA MullenLowe

· BRONZE, Deliveroo, “Instamats” in Branded Content: Best Innovation in the Use of Distribution Channels by LOLA MullenLowe


MullenLowe Group congratulates all of the winners and would like to thank the Festival Iberoamericano El Sol for honoring the work from the MullenLowe Group network.

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LOLA MullenLowe, Mon, 06 Jun 2016 14:44:23 GMT