LOLA MullenLowe Barcelona Hires Miguel Gómez-Aleixandre as Global Business Director

LOLA MullenLowe has incorporated Miguel Gómez-Aleixandre as global business director of its office in Barcelona. He joins the agency from the network’s holding company, IPG, where he was responsible for its first ever digital transformation consulting unit.

Miguel will work together with Nacho Oñate, Nestor Garcia, executive creative directors and Gem Romero, planning director, to consolidate the team and offer transformative solutions that focus on business growth. The office works with both international and local brands like TOUS, Bimbo, Unilever, Grefusa, Conforama, RIU and Amplifon-Gaes.

“LOLA Barcelona is an agency with a solid portfolio of brands, a great level of work and an incredible team that has earned the trust of all its clients. They are poised to take a new step forward,” says Amaya Coronado CEO of LOLA MullenLowe Spain.

 “The incorporation of Miguel, who has built his career in business transformation, and who has experience as an entrepreneur, consultant, and in both digital and media agencies, brings new impetus to the team that grow our agency capabilities. With Miguel, LOLA Barcelona is more than ready to face all the exciting challenges that lie ahead,” says Amaya.

Miguel has a digital and entrepreneurial profile. Before joining IPG Media brands, he was director of digital ecosystems in Neolabels and founding partner and executive director in Zinia. He has a degree in Advertising and Public Relations, International Relations and Postgraduate in Law and Economics from the European Union.