AT&T’s new campaign via Dieste is edited by Lucky Post’'s Logan Hefflefinger.

The campaign heralds a time where kids can be kids, while dreaming of their future. Listening to music, and capturing memories and moments through photos and videos is part of the modern day adventure. That’s where AT&T’s family plans become a facet of time spent together.

As Hefflefinger explains, “the editorial challenge of AT&T was to shape a story of family togetherness, and organically integrate the product so that it is an authentic part of the narrative.”

“”After winning the AT&T Mobility business, we wanted to make sure to partner with the best talent in the business out there,” adds Ciro Sarmiento, executive creative director, Dieste. “Having Logan to edit the work was an honour and proof that we deliver on high standards. “The final spot is beautiful and a story well told. Edit was key to this success.”

AT&T "Road Trip" from Lucky Post on Vimeo.