Wed, 24 Jun 2015 04:35:56 GMT
AT&Ts new campaign via Dieste is edited by Lucky Post's Logan Hefflefinger.
The campaign heralds a time where kids can be kids, while dreaming of their future. Listening to music, and capturing memories and moments through photos and videos is part of the modern day adventure. Thats where AT&Ts family plans become a facet of time spent together.
As Hefflefinger explains, the editorial challenge of AT&T was to shape a story of family togetherness, and organically integrate the product so that it is an authentic part of the narrative.
”After winning the AT&T Mobility business, we wanted to make sure to partner with the best talent in the business out there,” adds Ciro Sarmiento, executive creative director, Dieste. “Having Logan to edit the work was an honour and proof that we deliver on high standards. The final spot is beautiful and a story well told. Edit was key to this success.”
Finish: Tim Nagle
Director: Sebastian Caporelli
Editorial & Online: Lucky Post
Production Company: Poster Films
Audio Post Production: Scottie Richardson
Music Production: Breed-Music
Edit Assistant: John Valle
Editor: Logan Hefflefinger
Producer: Jessica Berry
Creative Agency: Dieste
Executive Creative Director: Ciro Sarmiento
Executive Producer: John Costello
Head of Art: Gustavo Zapata
Associate Creative Director: Valentina Sulbaran
Genres: StorytellingCamp Lucky, Wed, 24 Jun 2015 04:35:56 GMT