Over 145 judges. 3,000 entries. Over 4,000 delegates. Loeries Creative Week kicks off this week, and Cape Town is ready. With an estimated R100 million generated through accommodation, meals, transport and hosting, the Loeries is a significant boost to the local economy.
At a time when economic growth and job creation are major challenges, raising awareness of the business impact of and employment opportunities in the creative economy is important. “In many ways, the Loeries is a beacon of broader industry trends,” says Loeries CEO Andrew Human. “This year we saw a record number of entries in the digital category, and excellent growth in integrated campaigns and entries from Africa and the Middle East.”
The fastest growing category, albeit from a small base, was the Ubuntu Award for sustainable marketing with an 80% increase in entries year on year. Sponsored for the first time by Unilever, this category recognises brands that can demonstrate programmes with a positive impact on communities and the environment. Doing good while doing good business.
In line with the emphasis on the business impact of creativity, 2013 sees the introduction of a new category to the Loeries. The Effective Creativity Award sponsored by Woolworths recognises Loerie-winning campaigns with proven business results.
“The role of Loeries Creative Week is to inspire the brand communications industry to produce more innovative work,” adds Human. “Through creativity, we can have positive impact on business, communities, South Africa and the region.”
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Categories: Events, Sports and Leisurelbbonline.com, Mon, 16 Sep 2013 13:52:57 GMT