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Loco Shoots Beautiful Social Media-Focused Food Spot for wagamama

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Loco's made for social media video about wagamama's delicious dishes has been viewed over a 100,000 times on Facebook

Loco Shoots Beautiful Social Media-Focused Food Spot for wagamama

Building on the success of their content films for their digital signage and social media platforms, wagamama commissioned Loco to create the #mixitup series of videos. Loco organised several shoots at different restaurant locations and explored various creative approaches for the edits. The challenge was to find the most effective way of combining shots of the dishes with footage of wagamama’s servers sharing their favourite menu hacks.

Working closely with the wagamama marketing team, they established a format that would encourage customer engagement with the brand and menu items on social media as well as in the restaurants. Recognising that the main social media platforms for displaying the video content would be Facebook and Instagram rather than YouTube, they shaped their post production approach accordingly. Instead of relying on a video blogger delivering a piece to camera, they combined wagamama’s branding and snappy animated text with dynamic video transitions as well as a soundtrack that could be heard or muted. 

Each of the videos encouraged high levels of positive engagement on Instagram and Facebook with hundreds of thousands of Facebook views, not to mention plenty of fantastic comments, conversations, and reactions.

wagamama's digital marketing executive Aisling Lithgow said, "these mix it up videos performed so well for us, and it was one of our most engaged with social campaigns to date.”

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Advertiser: wagamama

Executive: Aisling Lithgow

Post Production / VFX

Post Production Company: Loco

Producer: Saša McCartney, Philip Clarke

Creative Director: Danny Coster

Production Company

Camera Operators: Liam Hawe, Jon Davey, Aidan Taub

Producer: Saša McCartney, Philip Clarke


Song: In Hip Hop


Edit Company: Loco

Editor: Liam Hawe

Producer: Saša McCartney, Philip Clarke

Genres: Tabletop, People

Categories: Retail and Restaurants , Restaurants

LEAP, Tue, 12 Dec 2017 09:46:27 GMT