Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Loco Refreshes Wagamama with Latest Content Films

Creative 104 Add to collection

Loco’s first set of Wagamama films launched last summer on the enormous 21m x 2m screen in Heathrow T5

Loco Refreshes Wagamama with Latest Content Films

When wagamama decided to introduce new dishes to the menus at their Heathrow and Gatwick airport restaurants, they looked to Loco’s expertise to create a series of content films. Loco’s first set of wagamama films launched last summer on the enormous 21m x 2m screen in Heathrow T5 resulting in increased awareness of their breakfast offerings and more footfall throughout the day to their airport restaurant. So, it’s more than a clever pun to say that their work has been a huge success.

wagamama's airport screens are much more than pictographic menus for their restaurants. They are an opportunity to express the brand’s values and make an emotional connection with travellers in the busy concourses. In the pre-production stage of the project, our creative team came up with a way to tell the stories of fresh ingredients transforming into delicious wagamama dishes, reiterating the theme of our original films, “from preparation to enjoyment”.

For the filming, Loco reunited its original production dream team and tasked themselves with an ambitious shooting schedule. Besting their previous record of filming nine dishes over two days, Loco filmed seven dishes in a single day. For maximum efficiency, the team organised two simultaneous Arri Amira 4k table-top shoots in wagamama’s central London flagship restaurant. But, to tell the story of the 9 dishes, the team needed to capture four different set ups: ingredients, preparation, cooking and the completed dish.

The team storyboarded and planned the shooting schedule to allow framing set-ups to create films for Heathrow airport’s ultra-widescreen display, the Gatwick airport lounge portrait screen and the skinny, vertical split screens of the Gatwick restaurant’s exterior.

For the finishing stages, editor/VFX artist Aidan Taub compiled and composited the most delicious looking footage combined with on-screen graphics. Then, colourist Jon Davey set to work on another mouth-watering grade.

The latest run of wagamama films are already welcoming happy travellers to try tasty new dishes. Next time your tummy is rumbling in an airport lounge, follow the digital signage to the wagamama restaurant near you. 

video
wagamama refresh
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Composer: Patrick Jordan

Music Agency: Felt Music

Song: Life’s Beat

Offline

Editor: Aidan Taub

Edit Company: Loco

Executive Producer: Danny Coster

Online Editor: Aidan Taub

Post Production / VFX

Executive Producer: Danny Coster

Post Production Company: Loco

Grade: Jon Davey

Client

Advertiser: wagamama

Assistant Brand Manager: Helen Hyland

Production Company

DOP: Cliff Evans

Camera Operators: Dan Russell

Production Company: Loco

Line Producer: Saša McCartney

Production Assistants: Emily Ledger, Liam Hawe, George Simpson, Jack Adams

Genres: Tabletop

Categories: Restaurants, Retail and Restaurants

LEAP, Wed, 14 Jun 2017 16:36:48 GMT