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Creative in association withGear Seven
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Lockdowns Become Creative Escapes with #ArtQuarantined

20/03/2020
Production Company
Los Angeles, USA
63
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To stay positive whilst in isolation, ArtClass launched the social media initiative as a welcome distraction

Life just isn't the same as it was before Covid-19 swept across the globe. The world is hunkered down, isolated from families, friends, and places of work, wondering what's next. Meanwhile, our sense of community has been completely upended, as we're left scrambling to find one. Needless to say, it's times like these that we need a positive distraction. A reminder of what's still beautiful in the world. An outlet to express fears, and hopes.

So, ArtClassified launched a social media initiative called #ArtQuarantined. The idea was simple: inspire its peers and followers on social media to stay positive during this time of self-isolation – and create! Each day, the team issue a new art-making challenge. We'll feature our favourites on the @artclassified grid on Instagram.

In just a few days, #ArtQuarantined has already grown into something bigger than a hashtag and 50K impressions per post. It has grown into a community, which is what we need more than anything as we all do our best to maintain some semblance of normal life and not hit the panic button. 

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