Locaria Ramps Up Creative Language Services

Building on a year of buoyant growth with its agency network partners, which saw the multilingual digital marketing agency at the pivot of global expansion opportunities, Locaria has taken steps to escalate its offering in global content production.

The Stagwell group, which Locaria has been part of since 2018, merged with MDC Partners earlier in the year, creating a new network of over 70 agencies worldwide and managing more than $5bn in media spend for its brand clients. The group’s ascent to being a prominent challenger to WPP, Omnicom Group, Interpublic Group of Companies, Dentsu, and Publicis Groupe, immediately extends demand for Locaria’s portfolio of multilingual content services.

Lindsay Hong, COO of Locaria, recently published Performance Production – scaling global content, a manifesto for the brands and agencies wishing to respond to the increasing demands of global content production.

“Locaria’s history and deep expertise in scaling international performance media content bring a new perspective to the wider marketing content production space. Global content fragmentation is a key challenge for brands, which Locaria addresses with innovative workflows, services and multi-skilled talent pools. Our international-first infrastructure is built on localisation tech, embedded with marketing data, allowing us to own outcomes, not just process, across all platforms and media.” comments Lindsay Hong.

Locaria’s commitment to providing a truly global solution has seen the agency increase its presence in new regions including Russia, Asia and South America, in addition to a growing cohort in London, Mexico City, Warsaw and Barcelona. Beyond the agencies within the group, Locaria also continues to seek opportunities for external growth and strategic alliances.