senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

LOBO and Hive Embolden the Drive Towards Women's Equality in Mixed Media Piece

17/09/2020
Marketing & PR
Los Angeles, USA
35
Share
New campaign for non-profit Women Moving Millions fuses powerful images of female activism with bold graphics to highlight the staggering statistical inequities of funding for women’s initiatives

International creative animation/design studio LOBO has teamed up with Hive and nonprofit Women Moving Millions to get real with the facts about women’s equality in a new mixed media video launching the organisation’s new ‘Give Bold #GetEqual’ campaign.

The collage-style mixed media piece fuses powerful images of female activism including revered activists such as Gloria Steinem with bold graphics to highlight the staggering statistical inequities of funding for women’s initiatives. The fast paced montage lays out the fact that only 1.6% of funds raised go to organisations and causes benefitting women and girls, despite prevalent need in many areas of female-oriented causes, inspiring donors to ‘Give Bold to #GetEqual.’

The piece was launched at the Women’s Moving Millions annual summit on 10th September 2020, kicking off the two-day virtual event on the theme 'The Power of Us' with a bold commitment towards women’s equality and closing the funding gap.


Women Moving Millions is driven by a mission and core purpose to mobilise unprecedented resources for women and girls, which currently only receive 1.6% of philanthropic funds. The organisation has made a bold commitment to mobilise $100m for women and girls by 2022. The campaign seeks to close the funding gap to allow for action to address the systemic and cultural barriers to equality that continue to affect the lives of millions of women globally.


Credits
Agency / Creative
Work from Press Kitchen
Go it Alone
Grayscale Investments
11/04/2024
6
0
10
0
Watchdog
Space Coast Credit Union
29/03/2024
8
0
ALL THEIR WORK