Thu, 17 Sep 2020 17:17:43 GMT
International creative animation/design studio LOBO has teamed up with Hive and nonprofit Women Moving Millions to get real with the facts about women’s equality in a new mixed media video launching the organisation’s new ‘Give Bold #GetEqual’ campaign.
The collage-style mixed media piece fuses powerful images of female activism including revered activists such as Gloria Steinem with bold graphics to highlight the staggering statistical inequities of funding for women’s initiatives. The fast paced montage lays out the fact that only 1.6% of funds raised go to organisations and causes benefitting women and girls, despite prevalent need in many areas of female-oriented causes, inspiring donors to ‘Give Bold to #GetEqual.’
The piece was launched at the Women’s Moving Millions annual summit on 10th September 2020, kicking off the two-day virtual event on the theme 'The Power of Us' with a bold commitment towards women’s equality and closing the funding gap.
Women Moving Millions is driven by a mission and core purpose to mobilise unprecedented resources for women and girls, which currently only receive 1.6% of philanthropic funds. The organisation has made a bold commitment to mobilise $100m for women and girls by 2022. The campaign seeks to close the funding gap to allow for action to address the systemic and cultural barriers to equality that continue to affect the lives of millions of women globally.
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Client: Women Moving Millions
Design & Animation: LOBO
Categories: Women's Rights, Corporate, Social and PSAsPress Kitchen, Thu, 17 Sep 2020 17:17:43 GMT