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Loan Aggregator Credible's Credibull Calls Out the Bullshit of the Financial Services World

Creative 115 Add to collection

ENGINE creates Credibull campaign to differentiate Credible from other financial services

Loan Aggregator Credible's Credibull Calls Out the Bullshit of the Financial Services World

ENGINE agency has created the first-ever national advertising campaign for FOX-owned loan aggregator Credible consisting of TV and digital spots. The work will launch by the end of July.

Credible is a challenger to the world of fintech, created to set new standards of trust and transparency in a category notorious for its ambiguity, hidden fees, and lack of privacy. The website lets consumers instantly and accurately compare prequalified rates from multiple financial institutions for student loans, personal loans and mortgages, so they know exactly what they will pay (instead of a vague, ballpark estimate). Unlike its competitors, there’s no bait and switch in terms of offers and, because Credible doesn’t sell consumer data, no subsequent spams calls.

The campaign introduces a spokesperson to serve as the embodiment of its mission and the mouthpiece of credibility, the Credibull, a talking bull that walks on two legs. He’s got the intimidating look of a real bull, but he’s a real softie once the audience gets to know him. The humour is in the juxtaposition of the two.

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Executive Creative Director(s): Matt Steinwald

Associate Creative Director(s): Renan McFarland & Andrew Vuilleumier

Executive Integrated Producer: Peter Ostella

Senior Integrated Producer: Caroline Garrett Franco

Managing Director: Steve Scutellaro

Account Director: Jane Picarelli

Head of Strategy: Lindsey Allison

Photographer: Rob Kalmbach

Illustrator: John Wohland


Client: Credible

Chief Executive Officer: Stephen Dash

Chief Revenue Officer: Robert Humann

Senior Director, Performance Marketing: Justine Cutler

Director, Brand Strategy: Anson Burtch

Senior Manager, Digital Marketing: Blake Beldon


Production Company and City: M SSNG PE CES- Los Angeles

Director: Conor Byrne

Executive Producer(production company): Edward Grann

Producer(production company): Tyler Byrne

Director of Photography: Sean Porter


Editorial Company and City: Cosmo Street, New York

Editor: Craig Deardorff

Assistant Editor: George Irizarry


Music Company: Butter Music + Sound (New York)

CCO: Andrew Sherman

Managing Director / EP: Ian Jeffreys

ECD: Aaron Kotler

Composer: Vlad Berkhemer

Senior Producer: Renée Massé

Production Coordinator: Alea Jimenez


Sound Design Company and City: Mr. Bronx, New York

Sound Designer: David Wolfe


Animation Company and City: Switch VFX, New York

Visual Effects Company and City: Switch FX, New York

Visual Effects Editor: Rob Meade

Visual Effects Producer: Cara Flynn

Genres: Comedy, People

Categories: Finance, Fintech

Sapka Communications, Mon, 16 Aug 2021 16:17:10 GMT