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Lloyds Banking Group Appoints Havas helia to Customer Engagement Account


Havas helia beat 13 other agencies to the contract which begins in April

Lloyds Banking Group Appoints Havas helia to Customer Engagement Account

Lloyds Banking Group – the UK’s largest financial services group – has appointed Havas helia to its customer engagement account following a competitive pitch.

The process, which began in November 2018, was handled by Creativebrief. Havas helia beat 13 other agencies including incumbents, to the contract, which begins in April.

Lloyds Banking Group’s brands include Lloyds Bank, Halifax, Scottish Widows, Bank of Scotland and MBNA, and Havas helia’s remit will span one-to-one communications across all channels, including direct marketing, CRM, b2b and customer conversion.

Havas helia CEO Xavier Rees says: “There’s a real momentum building at Havas helia. As well as being our third major win of 2019, Lloyds Banking Group – with its more than 30 million customers – is one of the most coveted customer engagement briefs in the industry. To win it against such strong competition is the icing on the cake. We’re incredibly excited to start working together.”

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Havas UK, Mon, 08 Apr 2019 08:41:26 GMT