Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Lloyds Banking Group Appoints Havas helia to Customer Engagement Account

Hires, Wins & Business 517 Add to collection

Havas helia beat 13 other agencies to the contract which begins in April

Lloyds Banking Group Appoints Havas helia to Customer Engagement Account

Lloyds Banking Group – the UK’s largest financial services group – has appointed Havas helia to its customer engagement account following a competitive pitch.

The process, which began in November 2018, was handled by Creativebrief. Havas helia beat 13 other agencies including incumbents, to the contract, which begins in April.

Lloyds Banking Group’s brands include Lloyds Bank, Halifax, Scottish Widows, Bank of Scotland and MBNA, and Havas helia’s remit will span one-to-one communications across all channels, including direct marketing, CRM, b2b and customer conversion.

Havas helia CEO Xavier Rees says: “There’s a real momentum building at Havas helia. As well as being our third major win of 2019, Lloyds Banking Group – with its more than 30 million customers – is one of the most coveted customer engagement briefs in the industry. To win it against such strong competition is the icing on the cake. We’re incredibly excited to start working together.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Havas UK, Mon, 08 Apr 2019 08:41:26 GMT