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Lloyds Bank Moves Forever Forwards in Stunning Spot from adam&eveDDB

Creative 5.6k Add to collection

Rogue Films' Sam Brown directs latest film celebrating the people and businesses of the UK

Lloyds Bank Moves Forever Forwards in Stunning Spot from adam&eveDDB

A new campaign for Lloyds Bank, created by adam&eveDDB, reminds us that it continues to be by the side of people and businesses, as it has done for over 250 years.

The 60 second TV ad was shot in Britain over the summer and is a celebration to the people and businesses of the UK that are always moving forward. The ad breaks on 19th September during Britain’s Got Talent. It is accompanied by OOH, social and digital campaign material to round out the messaging across media.

The opening shots show fishermen on their boats in an atmospheric morning light as the iconic Lloyds Bank black horse looks on as a reassuring symbol. The following scenes show the horse galloping alongside a steam train to the delight of a little girl and passing a group of cold water swimmers as they dive into a lake surrounded by lush green countryside.

The overall sense of movement reflects the constant energy of all different kinds of individuals, while the black horse keeps up with them to represent comfort and support. The closing line clarifies the visual message: “By the side of a nation that never stands still. Lloyds Bank, by your side”. 

Richard Warren, director of Lloyds Banking Group Marketing Communications, said: “The next chapter of our horse story, Forever Forwards, recognises and celebrates the resilience of British people and businesses we serve. The advert represents a diverse range of customers from all across the nation as they move forward, and above all reminds customers that we are by their side during these extraordinary times.”

Tammy Einav, joint CEO at adam&eveDDB, said: “In a world that’s always changing, the Lloyds Bank black horse represents both continuity and momentum. We wanted to make an optimistic ad about new beginnings, and use the brand’s famous icon to provide reassurance that Lloyds is always there for customers.”

The spot was filmed in the UK in compliance with all current Covid-19 restrictions.

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Client: Catherine Kehoe – Chief Customer Officer / Richard Warren – Director, Marketing Communications / Vicky Handley – Senior Marketing Manager / Leigh Dost – Marketing Manager / Bianca Wuta-Ofei – Assistant Marketing Manager


Agency: adam&eveDDB

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Creative Director/s: James Gillham / Graham Cappi

Copywriter: Graham Cappi

Art director: James Gillham

Agency producer/s: Ben Sharpe / Petrina Kilby / Jaki-Jo Hannan / Clio McLeary

Planner/s: Ben Worden / James MacAskill

Joint CEO: Tammy Einav

Managing Partner: Charlotte Wolfenden

Account Director/s: Betsy Bluer

Account Manager/s: Janki Shah

Account Executive/s: Sophie Kelting

Business Affairs: Klaudia Joswicka

Designer/Typographer: Scott Silvey, King Henry

Media agency: Mediacom


Production company: Rogue Films

Executive Producer: Kate Taylor / James Howland

Producer: Polly Ruskin

Director: Sam Brown

D.O.P: Sebastian Blenkov


Editing Company: Final Cut

Editor: James Rosen


Post Production: The Mill

Executive Post Producer: Alex Fitzgerald

Post Producer: Dan Crozier

Executive Creative Director: Wes

Shoot Attend: Wes / Pete Smith

2D Lead: Zoe Cosh

2D Artists: Didem Ergor, Ed Poulson, Ant Walsham, Vinod Gopinathan, Pradeep Kumar Rana, Mahesh Ravila, Sathya Sagar Kolli

3D Lead: Sam Driscoll

3D Artist: Maxima Cronier, Joshua Curtis, Mario Ercolano, Margaux Huneau, Tatjana Ljubimtseva, Joao Pires

Matte Painting: Jiyoung Lee

Colourist: Seamus O’Kane


Audio Post Production: Sam Ashwell – 750mph


SONG: Bat For Lashes 'We've Only Just Begun'

COMPOSERS: Roger S Nichols & Paul H Williams

MUSIC SUPERVISION: Codie Childs - Leland Music

ADDITIONAL ORCHESTRAL ARRANGER: Hugh Brunt - London Contemporary Orchestra


Photographer: Dean Rogers

Photographers Agent: Visual Artists

Production Company: Rouge

Artworking: Dave Callow, Chris Holiday, Lol Keen

Retouching: Mark Henry, Dan Sandalls

Genres: Scenic

Categories: Banking, Finance

adam&eveDDB, Fri, 18 Sep 2020 16:00:24 GMT