L&K Saatchi & Saatchi Appoints Trishay Kotwal and Arthi Basak

Trishay Kotwal, former unit creative director, Lowe Lintas Mumbai, has joined L&K Saatchi & Saatchi as executive creative director. In his new role, he will be reporting to Kartik Smetacek, Jt. national creative director, L&K Saatchi & Saatchi. Over the past fifteen years he has worked in New Delhi and Mumbai, across a number of creative agencies including Lowe, McCann Erickson, and Draft FCB. With experience in varied sectors such as FMCG, automobiles, beauty and broadcast, he has handled brands such as General Motors, Tata Motors, L’Oreal Paris, Sharp, Star Sports and Byju’s.

Trishay Kotwal on joining L&K Saatchi & Saatchi: “I was convinced by Anil and Kartik’s vision for the agency and felt it was the right time and that this is the right place. The opportunity at L&K Saatchi & Saatchi is immense and I look forward to contributing meaningfully to the agency’s creative output.”

Arthi Basak, formerly AVP, FCB Interface has joined L&K Saatchi & Saatchi as VP - strategy and planning. In her new role, she will be reporting to Snehasis Bose,

executive director - planning, L&K Saatchi & Saatchi. Her prominent work includes campaigns for Cadbury Oreo, Nivea, Nivea Men, Mahindra & Mahindra, Swaraj Tractors, Blue Star, Huggies, Monash University, Godrej Sara Lee.

Arthi Basak on joining L&K Saatchi & Saatchi: “What struck me about LKSS is this rare combination of a network agency which also has the dynamism of an entrepreneurial setup. I look forward to opening up a new chapter in my career working at this young and energetic organisation.”

Anil S Nair - CEO & managing partner, L&K Saatchi & Saatchi says: “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience & fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”