Livinguard Chooses Grey Europe as AOR to Highlight Focus on Reinventing Hygiene

Technology brand Livinguard, which has a key focus on hygiene and environment, has selected Grey Europe as its Agency of Record to handle global communications.

Grey Germany, Grey Consulting and Wildfire will be responsible for the brand strategy and positioning, app development and delivery, communication strategy development for advertising, digital and social media.

Livinguard has appointed Grey Europe to help build its ‘Protected by Livinguard’ platform after developing a laser focus on reinventing hygiene in the 21st Century by bringing technology to where it is most needed, a brand purpose that resonates during the pandemic and beyond.

The brand’s aim is to become THE leading global brand for hygiene and disinfection, starting with face masks, gloves and wipes by targeting both B2B and B2C audiences.

Sanjeev Swamy, founder and CEO of Livinguard said: “We are excited to hit the ground running with Grey to further develop the Livinguard brand. ‘Protected by Livinguard’ will provide safety, security and sustainability, reaching far beyond the current pandemic.”

Eduardo Maruri, Grey Europe CEO said: “This is a special win for us all, not only has the account been won during the coronavirus pandemic, but also because Livinguard is a brand that generates innovative technology with a distinct focus on the environment and hygiene, which so important right now. We look forward to a successful partnership with Livinguard.”

The new work will launch in Europe, Middle East, North Africa, Asia and USA in the autumn of 2020.