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Lives of Those Killed by Distracted Driving Envisioned in This Moving Insurance Campaign



TBWA\Chiat\Day New York work with Psyop on a series of beautifully animated shorts for Travelers Insurance

Lives of Those Killed by Distracted Driving Envisioned in This Moving Insurance Campaign
Travelers Insurance, a leading provider of property casualty insurance for auto, home and business, today released a powerful new campaign that honours real victims of distracted driving by bringing their unfinished stories to life through a series of animated short films. Distracted driving is a growing epidemic that kills at least nine people a day and injures over 1,000 people each day in the US alone. While many campaigns focus on the distracted driver, this one instead advocates for the victims. Travelers looked at true stories of lives cut short by distracted driving and worked closely with the victims’ families to imagine what might have been. 'Unfinished Stories' envisions those potential future chapters had the driver not been distracted and the tragic accidents avoided.

“This project has been a labour of love for all of us,” said Chris Beresford-Hill, chief creative officer at TBWA\Chiat\Day New York. “Everyone who has participated in the creation has had a deeply emotional experience, and we are honored to share these stories.”

Launching today, the first film in the series, 'The Route', envisions the unfinished story of Phillip LaVallee, an avid runner and track star at the South Dakota State University who, at age 19, was out for his daily run when he was struck from behind and killed by a distracted driver. The film begins with an interview with his parents, who speak fondly about how their son was friends with everyone, even the mailman who he passed each day during his run. They also speak of his dream to compete in the 2018 Olympics in Rio, a goal he was serious about achieving. 'The Route' then completes Phillip’s story by animating it as it could have played out, while underscoring the incalculable loss of potential that comes with the loss of his life, as well as all those killed by distracted driving.

Additional films launching in the coming weeks will tell the story of Shreya Dixit, age 19, and of Howard Stein, age 61, who were also killed by distracted drivers. Each film will have a distinct animation style that best captures their stories.

With roadway fatalities at alarmingly high levels, the Travelers Institute Every Second Matters distracted-driving initiative recognises that every driver, passenger, cyclist and pedestrian have a role to play in changing social norms around distraction. Launched in 2017, this national education campaign is working to help reduce distracted driving, while empowering drivers to set positive examples for roadway safety.


Agency: TBWA\Chiat\Day New York
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Director: Walt Connelly
Senior Art Director: Alex Holm
Senior Copywriter: Avi Steinbach
Group Creative Director/Head of Design: Chris Rowson
Motion Graphics Designer: Seokmin Hong
Senior Designer: Robyn Makinson
Head of Production: John Doris
Executive Producer: Chris Klein
Producer: Kelly Sutton
Producer: Sarah Haroldson
Editor, RedSlash: Andrew Nethery
Post Producer, RedSlash: Pietra Cangialosi
Group Account Director: Carrie Lipper
Account Director: Mark Donohue
Account Manager: Jeannine Yawn
Associate Account Manager: Isabella Dahlke
Senior Business Affairs Manager: Stephanie Ambroise
Global Director of Strategy: Sami Salmenkivi

Animation Co: Psyop
Director: Trevor Conrad
Executive Producer: Justin Booth-Clibborn
Producer: Amy Martz
Lead Designer: Trevor Conrad, Tuna Bora
Designers: Edmund Liang, Stephanie Stromenger
Storyboard Artist: Paul Cohen, Armand Serrano
Boardomatic Editor: Rob Cavedo

Animation Partner: Nørlum
Creative Lead: Mikkel Mainz
Project Manager: Carla Louro 
Assistant Project Manager: Elena Alexa
Producer: Frederik Villumsen
Layout & Background: Morten Lund
Animation: Mikkel Mainz, Søren Krøjgaard, Corentin Monnier, Stina Willadsen, Stine Dalsgaard, Keld Nissen
Compositing: Christina Brix, Morten Lund
Interns: Nikolas Powell, Kenny Leoncito, Aurora Hansen, Renato Lertora 

Production Company: Variable
Director: Steve Hoover
Director of Photography: Daniel Stewart
Executive Producer: Tyler Ginter
Executive Producer: Alex Friedman
HoP/Supervising Producer: Paige DeMarco
Producer: Jon Simonetta
Production Coordinator: Rocco Campanelli
AC/DIT: Jeff Levine
Gaffer: Michael Winn
Sound Mixer: Owen Bradford
HMU: Melissa Martin

Edit Company: Cartel 
Editor:  Chris Catanach
Executive Producer:  Lauren Bleiweiss
Producer:  Joanna Hall
Assistant Editors:  Zach Kaigler, Dan Gutterman

The Mill
VFX Production: The Mill
Executive Producer: Heath Raymond
Producer: Lauren Orban
Production Coordinator: Roberto Herrera
2D Lead Artist: Drew Maloney
Colour: The Mill
Colourist: Michael Rossiter
Colour Producer: Evan Bauer
Colour Assist: Nate Seymour


Song: “Limitless” by B-E-L-L-S
Music Consultant: ELIAS Music
EP: Joey Netter
Music Producer: Matt Phenix
Creative Director: Eric Ronick
Mix: Zach Golden
Sound Design: Evan Wood

Live Action Track: Sea Of Love (No Groove)
Artist: Adi Goldstein  
Music Library: FLIKTRAX 

Travelers Insurance Company
Vice President, Advertising & Media: John Morris
Advertising & Branding: Peter Wiggenhauser

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Genres: Animation, Documentary, People, Storytelling

Categories: Insurance, Finance

TBWA\Chiat\Day, Mon, 26 Nov 2018 17:03:08 GMT