Turner’s premium live sports streaming service launches 'Live Over Everything', a marketing campaign to kick-off coverage of the UEFA Champions League and UEFA Europa League in partnership with Huge. 

The campaign celebrates the lifestyle of watching live sports; just as 'Ball is Life' celebrates basketball, 'Live Over Everything' will make the same connection for B/R Live. 

Turner holds the exclusive English-language multimedia rights for UEFA Champions League and UEFA Europa League matches in the United States. Per the agreement, B/R Live will provide direct access for fans to subscribe and watch more than 340 matches on an individual, monthly or annual basis.

Turner will also televise 46 UEFA matches on TNT throughout the season, with fans having the ability to stream matches airing on TNT via the Watch TNT app and through participating TV provider platforms and apps. 

The promotional spot – produced by Huge – highlights the intensity, excitement and thrill of watching live sports without interruption. The 30-second version will be seen across TNT, BleacherReport.com, BRLive.com and BR Live social channels.