Tue, 14 Apr 2020 15:35:02 GMT
TBWA\Chiat\Day New York and Live Nation, today launch its latest campaign ‘Live Nation: Marquees’.
The piece, entitled ‘Marquees’, captures the powerful messages of hope displayed on the marquees of live music venues around the country as concerts are on pause due to Covid-19. These closures have affected not only the venues themselves, but also the countless crew members working behind the scenes to bring these shows to life, night after night.
To extend a helping hand to these invaluable touring and venue crews — the heart and soul of the live music industry — Live Nation has created a global relief fund called Crew Nation.
Live Nation has committed $10 million to Crew Nation – contributing an initial $5 million to the fund, then matching the next $5 million given by artists, fans and employees dollar for dollar. Live music fans are invited to show their support through this temporary intermission by donating to the fund.