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Live Nation Captures Messages of Hope at Deserted Music Venues

14/04/2020
Advertising Agency
New York, USA
60
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TBWA\Chiat\Day NY launched the piece with RedSlash of vacant music venues during the Covid-19 pandemic

TBWA\Chiat\Day New York and Live Nation, today launch its latest campaign ‘Live Nation: Marquees’. 

The piece, entitled ‘Marquees’, captures the powerful messages of hope displayed on the marquees of live music venues around the country as concerts are on pause due to Covid-19. These closures have affected not only the venues themselves, but also the countless crew members working behind the scenes to bring these shows to life, night after night. 

To extend a helping hand to these invaluable touring and venue crews — the heart and soul of the live music industry — Live Nation has created a global relief fund called Crew Nation.

Live Nation has committed $10 million to Crew Nation – contributing an initial $5 million to the fund, then matching the next $5 million given by artists, fans and employees dollar for dollar.  Live music fans are invited to show their support through this temporary intermission by donating to the fund.


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