Live in the Moment and Go to Your SKIPPY Place With New Light-Hearted Spot
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The new campaign by BBDO Minneapolis will run as part of a fully integrated campaign across broadcast, online video and social media
From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it’s only for a moment. And even if it’s only with something as simple as a snack. The SKIPPY Peanut Butter brand's new campaign aims to give people just that. Created by BBDO Minneapolis and launching yesterday, these dreamy yet familiar, music-driven spots showcase those moments in life where you could really use a second to yourself.
With a simple scoop of SKIPPY Peanut Butter, these characters are reminded that, when you take a second to live in the moment, you feel a little bit better. Whether you’re dealing with destructive puppies or chaotic kids, the maker of SKIPPY Peanut Butter just wants the audience to know they get it.
The spots are accompanied by a series of hypnotic animations on social that invite viewers to escape into a SKIPPY Peanut Butter dream world filled with relaxing snacking moments.
David Mackereth, creative director at BBDO Minneapolis put it simply: “This work visualises how SKIPPY Peanut Butter can sweeten life’s little bummers, much in the same way it can turn a bummer food like celery into a fun snack.”
Client: SKIPPY Peanut Butter Brand
Marketing Director: Jennifer Nolander
Brand Manager: Jennesa Kinscher
Associate Brand Manager: Drew Parsons
Agency: BBDO Minneapolis
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth and Nathalia Resende