senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Live for the Wow with JWT NY's Royal Caribbean Campaign

13/10/2014
Advertising Agency
New York, USA
374
Share
OOH spots for company's most technologically advanced ship, Quantum of the Seas

Royal Caribbean International has launched an extensive out-of-home takeover in Manhattan to celebrate the arrival of its newest and most technologically advanced ship, Quantum of the Seas, to New York Harbor November 10.   

The OOH work celebrates Quantum as the world’s first smartship with unmatched technological offerings and features, including: the first skydiving experience at sea, a bionic bar featuring robotic bartenders, an engineering marvel called the North Star that transports guests more than 300 feet above the ocean, new O3b wi-fi, which provides Quantum with more bandwidth than all other cruise ships combined, and more. 

The out-of-home takeover includes the line “Live for the Wow," the brand's rallying cry to experience the excitement of the unexpected, and to change the way the world vacations. 


The OOH takeover will include digital, film and poster elements with a strong focus on transit hub dominations. This includes takeovers in Grand Central and Penn Station, placements on 5,000 taxi TV screens, appearances on digital billboards on the NASDAQ and Reuters buildings, and commuter billboards near Times Square and the Holland Tunnel. 

For the launch, Royal Caribbean is also partnering with the MTA and its new subway platform WiFi service. Royal Caribbean will be the first sponsor/partner for this service, which is rolling out October 14. MTA customers will be able to join a WiFi network and after watching a brief 15 second pre-roll film about Quantum, will receive high-speed connectivity in an unexpected location -- just like onboard Quantum. 

Quantum will not only wow today’s tech savvy travelers, but also change the dynamic and state of cruising moving forward. 

Brand
Agency / Creative
Music / Sound
Credits
Brand
Agency / Creative
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from VML New York
Ford Mobile Service
Ford
21/10/2024
14
0
Frosty Mix
Wendy's
03/10/2024
11
0
Frosty Fix Social
Wendy's
03/10/2024
23
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0