Live & Breathe Appoints Head of Digital

Live & Breathe is broadening its digital capabilities with the appointment of Viv Craske as its head of digital.

Craske will be responsible for overseeing existing client needs, building the team and broadening the agency’s suite of products and services.

Craske joins Live & Breathe from Digital Marketing Blueprint, a full-service Facebook marketing agency that he founded, providing consultancy and strategic advice on Facebook best practices for brands and agencies.

Craske is a well-known figure in the digital industry, having spoken at numerous events, such as Business 2012 at the O2, alongside the likes of Richard Branson, Alan Sugar and James Caan.

Craske will report into Live & Breathe MD Nick Gray.

Gray said: “The appointment of Viv represents Live & Breathe’s commitment to broadening its ability to develop campaigns and ideas that can respond to client needs beyond traditional shopper and retail marketing. Viv’s expertise will be vital to our client’s need for a vertically-integrated digital buyer response, from strategy and planning, through the path to purchase and post-sale to loyalty and advocacy.”

Craske added: “Joining Live & Breathe represents a fantastic opportunity to devise a unique digital proposition as the agency expands its range of services to help clients navigate what has become an extremely complex communications landscape. Brands now have the opportunity to interact with consumers across an endless choice of touchpoints. Understanding the need for contextual digital marketing strategies to drive sales in-store, and through e-tailers from traditional touchpoints and digital devices and channels, allows brands to deliver the right message, at the right time, to the right person, in the right context. This is where Live & Breathe will provide much-needed insight, strategy and implementation.

“There is a disconnect between how some agencies sell digital and what clients actually need. For example, there is still a strong need among retailers for clarification and advice on how digital fits as part of their shopper marketing strategies. My role will be to help bridge this gap and position Live & Breathe as an agency that doesn’t simply sell digital, but delivers bespoke digital and social strategies to meet these needs.”