Fighting Fish (Quad’s digital production partner) has created a cross platform interactive experience for Perrier and Ogilvy Paris.
Part online game, part interactive film and branded entertainment, Perrier Secret Place
leads you through an unassuming dry-cleaner's shop in Paris down to a secret speakeasy-style party, where you can experience the evening as any guest of your choosing. There are 60 possibilities.
Each character has their own unexpected, sometimes sexy time at the party; choosing the right character at the right time will lead you to a secret bottle of Perrier and a chance to win an exclusive invitation to one of the wildest parties in the world. You can also access the game through mobile apps.
Each attempt to find the secret bottle only lasts 90 seconds, but your number of attempts is unlimited, and players can hit the space bar to pause time and switch characters as many times as they want.
The project took 18 months to develop and months of post-production. Over an hour of content was created.
Agency: OGILVY PARIS
Production (Film, website, mobile app & photos): FIGHTING FISH
Producers : Olivier DOMERC, Benjamin PRZESPOLEWSKI, Cyril COUVE DE MURVILLE, Adrien MOISSON
Film Director: Laurent KING
Story development: Olivier DOMERC
Story editor: Benjamin BLOCH
Production manager: Caroline PETRUCCELLI
Line Producer: Vincent RIVIER
Production designer: Arnaud ROTH
Director of Photography: Frédéric MARTIAL WETTER
Location manager: Timothée TALANDIER
Main title music: TOYS
Sound Design: COMPTOIR DU SON & DES IMAGES
Sound producer: Franck MARCHAL
Sound engineer: Alexandre POIRIER
Post production & VFX: DIGITAL DISTRICT
Post producer : Cédric HERBET
Editor : Anthony ORNE
VFX supervisor : Vincent GUTTMANN
WEBSITE & MOBILE APP
Digital director: Benjamin PRZESPOLEWSKI
Photography: Cyril MASSON
Technical Director: Sami MEZIANI
Digital art director: Julian BOUHENIC
Digital producers: Leila SOLTANI, Quentin HABRAN, Maxime BERAUD
Flash development & motion design: GOZU