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Liu Jo Takes to the Dancefloor in New Pastel-Filled Footwear Campaign

Creative 188 Add to collection

Rankin joins forces with the Italian fashion company for 'Active Femininity'

Liu Jo Takes to the Dancefloor in New Pastel-Filled Footwear Campaign
Liu Jo has joined forces once again with Rankin for a campaign that puts those seasonal pastels on the dancefloor, with a glitterball and some fabulous footwear thrown in. 

Creative agency DLVBBDO assisted with the campaign, mixing a glamorous dancefloor look with sporty footwear from Liu Jo's SS19 season. The new ad plays into the Italian fashion company's tagline - 'Active Femininity'.


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Client

Advertiser: Liu Jo

Creative Director: Francesca Montrucchio, Monica Carallo

Post Production / VFX

Colourist: Diego la Rosa

Post Production Company: Iggy Post

Editor: Marco Bonini

Sound

Audio Post Company: The Log

Sound Company: TheLog

Other

Featured Model: Milou Sluis

Stills Photographer: Micaela McLucas

Creative Agency

Creative Agency: DLVBBDO

Executive Creative Director: Stefania Siani

Senior Account Executive: Benedetta Libondi

TV Producer: Melina Mignani

Executive Producer: Luchino Visconti

Production Manager: Marina Bello

Producer: Giulia Cirio

Product Designer: Sabrina Tempesta (Production Designer)

Production Company

Production Company: Rankin

DOP: Tony Miller

Stylist: Sissy Vian

Hair Stylist: Pierpaolo Lai

Make Up: Georgina Graham

Styling: Annarel Innocente Furina (Manicure)

Director: Rankin

Genres: Music performance, Fashion & Beauty, People, Choreography

Categories: Clothing and Fashion, Shoes

RANKIN, Mon, 18 Mar 2019 13:59:10 GMT