Littlewoods 'Kids' from St Lukes

Performance director Karen Cunningham directs “Kids”, Littlewoods first ever Childrenswear campaign and focuses on the much-loved Ladybird brand through her production company, Pop-Up Films.

 

The Campaign features a mini version of brand ambassador Myleene Klass performing magical transformations on all her friends at the ladybird themed children’s party.

 

Set against the 1980s Classic “Abracadabra” by the Steve Miller Band, the campaign continues the highly successful Littlewoods touch concept and aims to give the much-loved Ladybird brand a wider audience.

The ad was created by Executive Creative Director Al Young & Creative Director Julian Vizard and produced by Head of TV Jessica Middleton at St Luke's.

Pop-Up Films is a boutique production company co-foundered by director Karen Cunningham & Producer Julia Fetterman. 

 

Credits
Agency: St Lukes
Executive Creative Director: Al Young
Creative Director: Julian Vizard
Head Of TV/Producer: Jessie Middleton
Production Company: Pop-Up Films
Director: Karen Cunningham
Producer: Julia Fetterman
DOP: Darran Bragg
Editor: Bruce Townend @ The Quarry