Campaign serves to remind Australians of the free-spirited family fun to be had on Carnival
Bringing the fun of cruising to new audiences, Carnival Cruise Line has unveiled 'Little Carnival' via Red Engine SCC.
The social campaign launches as Carnival Cruise Line continues to grow its presence in Australia and coincides with the recent announcements that the newest and largest ship in their Australian fleet, Carnival Splendor, is set to arrive in her new home port of Sydney in December 2019, and that Carnival Spirit will be home-ported in Brisbane in 2020.
In the campaign film, audiences are introduced to Little Carnival, a purpose-built pint sized version of a real cruise ship, equipped with Carnival's iconic whale tail funnel and famous Green Thunder waterslide. Little Carnival made its debut appearance around popular Sydney destinations, surprising and delighting unsuspecting passers-by.
Little Carnival is now set to entertain crowds at local family-friendly sporting events and activations, with the aim to bring the fun of a Carnival cruise to new audiences.
Says Dan Saunders, executive creative director, Red Engine SCC: "Carnival Splendor will be the newest and largest ship based in Australia year-round, but she won't reach our waters until next year.
"While most creative campaigns this year will focus on making things as big as possible, instead we played to Carnival's strength: their sense of fun. We felt that a 'little ship that was big on fun' would be perfect to entertain people while keeping social at heart."
Says Jayne Andrews, marketing director, Carnival Cruise Line Australia: "We're all about providing fun and memorable holiday experiences. Red Engine SCC was the driving force to try something new and innovative, and the response has been remarkable." view more - Creative