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Little Girl Walks a Mile in Dad's Shoes to Give the Perfect Gift This Christmas

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Moving holiday campaign from BBDO New York for Macy's will run on TV and online

Little Girl Walks a Mile in Dad's Shoes to Give the Perfect Gift This Christmas
Macy’s has partnered with BBDO New York for its new holiday campaign, 'In Dad’s Shoes', which tells a magical story of appreciation and the power of giving a thoughtful gift.

The heartwarming spot was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes.

Centred on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family. Once she’s spent a day in his shoes, she realises the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him.


'In Dad’s Shoes' was created by Macy’s with BBDO NY and will run on TV and online.

CREDITS

Brand
Agency / Creative
Production
Production Service
Editorial
Music / Sound
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Genres: People, Storytelling

Categories: Retail Stores, Retail and Restaurants

BBDO New York, Fri, 06 Nov 2020 17:05:14 GMT