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Little Caesars' New Pizza Takes Inspiration from Gotham City’s Caped Crusader

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Just in time for the all-new film, Little Caesars teams up with McKinney to launch The Batman Calzony in stores for a limited time

Little Caesars' New Pizza Takes Inspiration from Gotham City’s Caped Crusader

Little Caesars, home of the HOT-N-READY and the Crazy Calzony, is partnering with the all-new film The Batman to bring fans of the legendary comic book character for a global promotion featuring a one-of-a-kind new product, The Batman Calzony. The Batman is coming to theatres in North America March 4th and internationally beginning March 2nd, 2022.

The Batman Calzony is created by combining a pizza lover’s own dynamic duo: calzone and pizza. This bat-shaped product features a tantalizing flavour profile of  buttery-tasting, calzone crust filled with garlic white sauce, cheese, and julienned pepperoni, combined with a pepperoni pizza and served with a side of Crazy Sauce. The new menu item will be available for $7.99 starting January 24th.

“Anyone can now bring superhero vibes to pizza night by trying the new The Batman Calzony, “said Jeff Klein, chief marketing officer at Little Caesars, “It’s the most delicious part of our partnership with the upcoming film The Batman.”

The Crazy Calzony was originally introduced by Little Caesars in August 2021 as a limited-time offer, adding an instant classic to the chain’s already storied menu.

Customers can order The Batman Calzony for delivery using the Little Caesars app, or pre-pay and then conveniently collect their order using Pizza Portal pickup (a heated, self-service mobile order pickup station) at any participating Little Caesars Locations. Customers can stop in between 4 pm and 8 pm to pick up The Batman Calzony without preordering.

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McKinney (Creative Consultant)

Chief Creative Officer: Jonathan Cude

Group Creative Director: Lyle Yetman

Head of Art & Design: Will Dean

Creative Director: Jameson Rossi

Creative Director: Andrew Williams

Art Director: Cam Dechert

Copywriter: Mackenzie Thomas

Content Creator: Matt Johnson

Content Creator: Lorraine Pham

Chief Strategy Officer: Jasmine Dadlani

Group Strategy Director: Justin Davis

Strategy Director: Kerry O'Connor

Strategy Director, Digital & Social: Jessica Kingman

Social Strategist & Community Manager: Renee Montpetit

Chief Client Officer: Gretchen Walsh.

Account Director: Maggie Dietz

Account Supervisor: Jaclyn Campbell

Account Manager: Megan Fitzgerald

Project Manager: Elide Marks

CYLNDR (production agency)

Executive Producer: Holly Powers

Director, Business Affairs: Laura Gearino

Production Coordinator: Ben Bouxsein

Editor: Nick Adcock

O-Positive (production partner)

Director: Spencer Riviera

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

Executive Producer: Ken Licata

Producer: Jason Gilbert


Client: Little Caesars

Senior Vice President, Global Marketing & CMO: Jeff Klein

Vice President, Media: Greg Hamilton

Director of Brand Creative: Jaime Pescia

Assistant Brand Manager: Nicole Yurich

Director, Digital Marketing: Carly Keidel

Digital Media Manager: Joe Alleruzzo

Digital Media Coordinator: Raquel Serna


Media Agency: Horizon Media Inc

Genres: Dialogue, Comedy, People

Categories: Retail and Restaurants , Fast food

McKinney, Mon, 31 Jan 2022 13:48:35 GMT