Little Caesars Champions Quality to Take on the Big Pizza Guys

McKinney, who has worked with Little Caesars for over a year, launches ‘We're not Big Pizza, We're Little Caesars,’ which champions pizza lovers who seek value and great-tasting pizza, something they always deliver for its customers.

The integrated campaign takes on Big Pizza, a fictional group of pizza brands that lack the affordability, quality and personal touch unique to family-owned Little Caesars and demonstrates that unlike fictional Big Pizza, Little Caesars is always on the customer's side, prioritising great value, quality ingredients, and making its customers lives easier.

Beginning with the rollout of ‘Bad Guy at Bad Pizza,’ viewers are given a peek behind the curtain, exposing fictitious Big Pizza by demonstrating to pizza lovers their ways of cutting corners. It will be followed by other TV but is a 360-degree experience encompassing social media, traditional television, merchandise, and more.

McKinney produced Little Caesars' first ever Super Bowl ad after being tasked with helping to put a little edge on the notoriously friendly brand.