Photo, left to right: Anna Allgrove and LBB founder Matt Cooper
Little Black Book (LBB) can now offer PR and Marketing services to its clients through the new LBB/Lab, headed by Anna Allgrove, founder of Soho Pantry.
On joining LBB, Anna comments: “LBB/Lab is able to offer a full menu of services, broken down to the smallest possible unit. This means you only pay for what you need, whether it be a Facebook page or an entire global marketing strategy, there’s really something for everyone. Often people simply don’t have the time to think about this stuff, or aren’t sure which approach would best suit them. We make figuring it all out affordable. We can take it all on and relieve the burden or we can train up your in-house staff to do it for you. Whatever you need there’ll be a package tailored to meet your needs.”
Anna started her career as a media planner/buyer for Motive (later becoming Starcom Motive) working on national campaigns for major brands, before going on to work on commercial, TV and feature film productions and later New Business Development services within the industry. After two years as Head of UK Marketing at The Whitehouse, she combined her brand and production experience to launch Soho Pantry, a Creative Marketing company, providing PR and Marketing for clients which have included Work, Finish, Passion Pictures, The Whitehouse, Black Label Productions, Believe Media, Cap Gun Collective, Unit and Hush Music before joining LBB to head up their new department.
Anna continues: “I’ve always admired Matt Cooper, closely watching both the growth of LBB and the launch of The Fableists. We share a passion for the industry and the creativity of the people within it. We both wanted to create something of genuine value and change the way in which these services are offered, to make them both more affordable and more accessible. In a time when people are trying to find cost cutting solutions and increase revenue, we are providing affordable and flexible solutions to both. I’ve been incredibly fortunate to work with some of the top talents in the industry and helping them find ways to share their story has been an honour. I look forward to meeting more talented people through the LBB/Lab.’
Matt Cooper, founder of LBB, adds: “We’re really excited to have Anna on board, not just for her experience and skills in this area but because she’s a great addition to the LBB team. Her knowledge across advertising, production and post is a rare thing and fits beautifully. The LBB/Lab will function separately from our editorial platforms and enable us to offer our clients new services, to help them share their work and brand even further afield. Many of our clients reach out for further help and we with our connections think we are well placed to do so We can create comprehensive strategies and help you turn your company into a brand from the ground up or can assist with training your in-house staff to do it for you. Whatever your needs are, you can bet we have an affordable solution for you.”
LBB/Lab will also provide a creative consultancy which can assist on pitch work, recruitment and foreign markets. For a full menu of services contact firstname.lastname@example.org.
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