Today, Litter Genie and JWT New York debut the third music video in their digital campaign for Litter Genie, the cat litter disposal system.
Walter and the Lap Cats invite you to sit back, relax and prepare for some sultry sounds and purring percussion in the new track "Me Luvz Mahselfz."
Link to video:
With nearly 2.5 million combined views for his previous music videos, I Haz A Catnip in Mah Head & I Haz a Pie Row Tek Nik, Walter’s musical fame has grown beyond YouTube. In conjunction with Me Luvz Mahselfz, tweet @LitterGenieCat and he'll rap with you, with a dollar for each tweet going to Best Friends Animal Society through February 17. Find out more at RapForCats.com #RapforCats.
JWT Office: JWT New York
Client: Litter Genie
Break Date: 2/12/13
Project Name: “Me Luvz Mahselfz”
Executive Creative Director: Sarah Barclay
Creative Director: Billy Faraut
Art Director: Hope Jordan
Copywriter: David Canavan
Chief Creative Officer, North America: Jeff Benjamin
Co-Chief Creative Officers, New York: Matt MacDonald & Ryan Kutscher
Planner: Mariam Dilawari
Head of Production: Sergio Lopez
Senior Producer: Mustafa Imam
Director of Music: Dan Burt
Project Manager: Jen Schockett
Account Team: Claire Capeci, Ariel Stern, Vanessa Reid, Amy Achenbaum
Client Team: Chikako Harada, David Greci, Kathleen Shanahan, Joseph Klicsu
Director: Keith Schofield
Production Company: Caviar, LA
Post-Production: Final Cut, NY & The Mill, NY.
Editing House: Final Cut, NY.
Music House: Amber Music
Media Agency: MEC