Litter Genie & JWT NY Release Third Hit

Walter shows off rap skills in ‘Me Luvs Mahselfz’

Today, Litter Genie and JWT New York debut the third music video in their digital campaign for Litter Genie, the cat litter disposal system.

Walter and the Lap Cats invite you to sit back, relax and prepare for some sultry sounds and purring percussion in the new track "Me Luvz Mahselfz."

Link to video:

http://www.youtube.com/user/LitterGenie?feature=watch

With nearly 2.5 million combined views for his previous music videos, I Haz A Catnip in Mah Head & I Haz a Pie Row Tek Nik, Walter’s musical fame has grown beyond YouTube. In conjunction with Me Luvz Mahselfz, tweet @LitterGenieCat and he'll rap with you, with a dollar for each tweet going to Best Friends Animal Society through February 17. Find out more at RapForCats.com #RapforCats.

Credits

JWT Office: JWT New York

Client: Litter Genie

Break Date: 2/12/13

Exposure: Digital

Project Name: “Me Luvz Mahselfz”

THE TEAM

Executive Creative Director: Sarah Barclay

Creative Director: Billy Faraut

Art Director: Hope Jordan

Copywriter: David Canavan

Chief Creative Officer, North America: Jeff Benjamin