Headline Publishing wanted a digital campaign befitting Lisa Gardner's status as a New York Times bestseller, to build her author brand in the UK, and to drive traffic for their own in-house brand 'Crime Files'.
A Facebook competition was created which stylishly presented book and author content for all levels of interest for the visitors, from those who came for the competition, to the genre fan, to the die-hard Lisa Gardner book buyer.
Moonshine's campaign was built around the central idea that the Facebook user should be rewarded for their Like,and once the email address was collected, the first chapter of the author's book was available for download.