Fri, 12 May 2017 08:39:24 GMT
FCB Chicago announced that Lisa Bright has joined the agency as SVP, Group Creative Director. Bright will be reporting directly to Chief Creative Officer, Liz Taylor, and will be responsible for creative leadership across a diverse brand portfolio including Humana, Renew Life, Liquid Plumbr, Pine-Sol, and Glad.
“Lisa is an amazing creative leader who recognises the power of a big idea, and knows how to tell a truly integrated creative story. I am continuously impressed by her ability to develop creative platforms in a channel agnostic way, and I could not be more excited to have her leading such a diverse group of brands,” said Liz Taylor, Chief Creative Officer, FCB Chicago.
Lisa brings 15 years of experience creating big creative platforms and award-winning work for many brands including Clearasil, Smirnoff, McDonald’s, Wrigley, Jeep, L’Oréal and Philips. Recently named #4 on Business Insider's list of the 30 most creative women in advertising, Lisa has a unique ability to tap into a brand’s heritage and connect consumers with that heritage in a modern and meaningful way. Her 'Portraits' work for Jeep featured powerful imagery that represented a past shared by both the brand and the consumer, and earned her a Super Clio, the #1 spot on Ad Week’s list of the 5 Best Super Bowl ads, and recognition by the One Show and Cannes Lions.
Lisa is a truly collaborative creative leader who understands the power of great brands and how they can intersect with culture to create remarkable stories. Her work for Clearasil Ultra included a Choose Your Own Adventure style video, with highly-relevant content created by YouTube influencers, complete with ever-popular zombies, jet packs and some killer dance moves.
Bright joins FCB from iris, NY where she began as a copywriter in 2012 and quickly rose to ECD, leading award-winning work on various brands including Diageo, Reckitt Benckiser, Philips, and Barclaycard.view more - Hires, Wins & BusinessFCB US, Fri, 12 May 2017 08:39:24 GMT