Liquorice Wins Nine Cristals at the African Cristal Festival Awards

Liquorice, a DigitasLBi company, has won nine awards at the prestigious African Cristal Festival Awards.

The African Cristals are the premier awards programme for the Pan-African marketing and communications community, and recognise the best creative work across the continent.

The agency’s varied expertise was awarded accolades across multiple categories, including website, integrated campaign, viral film, mobile and digital innovation.

Liquorice’s Dinner on Demand campaign for Knorr, South Africa’s first recipe chatbot, won two silver awards for both digital innovation and within the food and drink digital category. The campaign is yet another award-winning element of Liquorice’s groundbreaking Whatsfordinner? programme that the agency has been running for nine years across Africa for Unilever’s largest food brand, Knorr.

The agency also picked up Silver Cristals for OMO Fast Kids and Unilever’s Perfect Sishebo iFlava, while scooping Bronze Cristals for SA Home Loans House Rules, Hellmann’s #RockYourBurger and the Nederburg wine website.

Miles Murphy, Founder and CEO of Liquorice, commented, “As the African Cristal Awards continue to grow in scale, they are becoming the landmark awards for the growth of creativity in Africa. We are honoured to be the agency that is driving digital innovation for brands across the continent.”