Liquid I.V. Lands in the UK Just in Time for British Spring

Today, Liquid I.V.®, the number one selling powdered hydration brand in the US, lands in the UK with the launch of the Hydration Multiplier®. 

Liquid I.V.® is bringing the nation a great tasting, electrolyte powder mix as a food supplement that is scientifically formulated to deliver enhanced hydration* and help restore electrolyte balance lost through exercise and sport, heat and active lifestyle. 

Liquid I.V.® is a science-backed, lifestyle-led functional hydration brand that has disrupted the powdered hydration market in the US since it launched in 2015. Given the success of Liquid I.V.® in the US, and universal need state of hydration, demand for a hydration solution made in an easy and convenient format is on the rise in the UK, with new research revealing that prioritising hydration is the #1 wellness trend of choice for UK consumers 2024 and 80% of the UK residents don’t drink enough water. What’s more, one in ten Brits will often go an entire day without drinking any water at all2, with one in five unaware of how much water they should be drinking altogether.

With British spring on the horizon, and warmer days ahead, many will be seeking more effective ways to top up their hydration, with Liquid I.V.® here to answer the call. 

“It’s clear the UK consumers are ready for a science-backed product like Liquid I.V. given that hydration is the country’s leading wellness trend, which is why we are bringing the brand across the pond,” said Jostein Solheim, Unilever Health & Wellbeing CEO. 

“We’ve learned from the success in the US and adapted these insights for the UK so that we can support the British consumers on their wellbeing journey. We cannot wait to see how the nation responds.”

Liquid I.V.®’s convenient single-serving sticks are perfect for those seeking a food supplement that delivers enhanced hydration* during workouts, hot days, travel, and everyday active life.

Three thirst-quenching new flavours 

With just one single-serving stick and 500 ml of water, Liquid I.V.®’s Hydration Multiplier® is a convenient, travel-friendly, functional, and great-tasting way to support hydration and enhance your life’s adventures. Liquid I.V.® is available in three delicious flavours***: 

• Lemon Lime: A sunny mix of citrus flavours that is equally zesty and refreshing – a fan favourite.
• Strawberry: Flavour tastes of ripe juicy strawberries topped with decadent notes of whipped cream.
• Passion Fruit: A refreshing flavour, inspired by Hawaiian lilikoi with hints of honey and berry.

Delivering science-backed enhanced hydration*

Offering consumers a solution to deliver enhanced hydration*, electrolytes and vitamins, Liquid I.V.® is scientifically developed:

• For enhanced water absorption in the body*
• To rapidly replenish electrolytes lost through physical exercise and active lifestyle
• With seven essential vitamins and minerals: B3, B5, B6, B12 and Vitamin C, Sodium and Potassium  
• With no artificial colours 
• With no artificial sweeteners
• Vegan
• Gluten Free

With Liquid I.V.®’s unwavering commitment to purpose and innovation, Hydration Multiplier® enhances the absorption of water in the body*, helping people support their hydration while being active and keep up with their wellness goals.

Taking wellness to new heights

On the 19th of March, Liquid I.V.® will take wellness to new heights by taking over three pods within the lastminute.com London Eye and transforming them into bookable wellness experiences. Consumers will be able to immerse themselves in a new world of wellness and experience the benefits of enhanced hydration* with Liquid I.V.®.

Liquid I.V.® is available in-store and online at Sainsbury’s, Boots and Amazon. To learn more, visit here and follow @liquidiv.uk on Instagram and TikTok. 

#LiquidIVUK and #HouseofHydration