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Lionel Goldstein Wins Gold at Cannes Lions

Awards and Events 222 Add to collection

'Eternal Pregnancy' for Equal Pay Day and made with Mortierbrigade, received the high distinction in the Film category

Lionel Goldstein Wins Gold at Cannes Lions

Lionel Goldstein, directing duo consisting of Koen Mortier and Joe Vanhoutteghem, the founders of Czar Brussels, has once again won a Golden Lion for Best Film at the Cannes International Advertising Festival. 

'Eternal Pregnancy' for Equal Pay Day and made with Mortierbrigade, received the high distinction in the 'Film' category at the prestigious advertising festival in Cannes today. Equal Pay Day is the symbolic day dedicated to raising awareness of the gender pay gap. This year the message was that as a woman, you should not have to wait until retirement to give birth. Lionel translated this message, in his well-known humour, into a film where a woman stays pregnant until she retires only to give birth to a grown man. 

With this latest win, Lionel Goldstein now has a total of four Golden Lions. The directing duo, consisting of Koen Mortier and Joe Vanhoutteghem, founders of Czar Brussels, have  been receiving international recognition since they first gave birth (pun intended) to Lionel  in the early 2000s. He previously won with his work for Frisk in 2002 and for Xbox ‘Ear Tennis’ in 2003. The latter won the Grand Prix at Eurobest in addition to a Golden Lion at Cannes. With ‘Braille’, his film for Dexia and made with Duval Guillaume in 2005, he won Belgium their very first lion at Cannes. Since then, Lionel Goldstein has been racking up the awards and he has been delivering creative and award-winning work for almost 20 years. Since its inception, the production company Czar has tried to stick to the principle of defending their directors in their approach and to continue to do everything possible from a production point of view.

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Client: Zij-kant/ Equal Pay Day  

Client contact: Vera Claes 


Agency: mortierbrigade 

Partner & CEO: Jens Mortier 

Partner & Executive Creative Director: Joost Berends 

Partner & Brand Design Director: Philippe De Ceuster 


Creatives: Nicolas Gaspart & Frédéric Zouag & Lionel Goldstein 

Head of production: Charlotte Coddens 

Strategy: Dorien Mathijssen 

PR Manager: Anne-Cécile Collignon 


Production Company: 

Director: Lionel Goldstein 

Executive Producer: Eurydice Gysel 

Producers: Lander Engels, Maarten De Sutter, Nele Carlier 

DOP: Grimm Vandekerckhove 

Art Direction: Tanker  

Editor: Olivier Lambrechts 

Post-production: Czar 

Post Producer: Bieke De Keersmaecker 

Grading: Olivier Ogneux 

Online: Stijn Van Assche 

Music: ‘Pregnant Women are Smug’ by Garfunkel & Oates 

Soundstudio: Raygun

Czar BE, Fri, 25 Jun 2021 15:59:32 GMT