Linwoods Selects krow to Connect with Growing Health Food Audience

Linwoods, the healthy food company, has appointed krow Ireland to handle its advertising account across the UK, Ireland, and Europe.

The Belfast-based agency won the business following a competitive pitch.

krow’s initial task is to create a relaunch campaign for Linwoods, featuring its new rebranded packaging, to connect with the growing audience for health and wellness foods.

The campaign is likely to run across London and the South East, Ireland, and in parts of Europe. Krow’s winning creative strategy was to entrust the audience to their own healthy eating habits, while communicating that the informed addition of Linwoods natural, milled flax seed goodness makes good…better.

Patrick Woods, director at Linwoods, said: “We saw in krow an agency partner that understood the subtleties of a discerning health conscious audience and how adding Linwoods bettered the good choices customers already make every day.”

Stephen Roycroft, the managing director of krow Ireland, said: “It’s important to krow to make big positive impacts; not just for clients, but also for the greater good when possible. Health and wellbeing is a vital, current sector and we had a great time coming up with advertising that brings betterment to people’s lives.”

Established more than 50 years ago, Linwoods is a family business based in the rural Irish countryside, producing a range of healthy super food combinations that provide a convenient, easy and quick way to boost nutrition.