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LinkedIn's ‘Space for You’ Spotlights How Its Supportive Community Can Help People Progress in Their Careers

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The campaign from VCCP is live in the UK and India across TV, OTT and digital platforms

LinkedIn's ‘Space for You’ Spotlights How Its Supportive Community Can Help People Progress in Their Careers

LinkedIn has today launched ‘Space For You’, a new brand campaign running across the UK and India. The campaign celebrates how LinkedIn’s members are increasingly asking questions, looking for guidance and wanting to connect with other members to discover what works for them and their careers today during these fast changing and uncertain times. 

With the pandemic prompting many people  to think deeply about what they want from their careers and work life, LinkedIn research finds that 61% of people globally are considering changing jobs in 2022, with 67% workers in the UK considering a move. 

LinkedIn worked with agency of record, VCCP London to mastermind the new brand campaign which launches with a 60 second film directed by award-winning filmmaker and photographer Fern Berresford from Rattling Stick, and a nominee for Young Directors Award at Cannes Lions. The creative is brought to life through the medium of an ever expanding table which represents how LinkedIn is a universal, communal space for everyone. 

The film begins around a kitchen table as a woman ponders her career options, but soon is joined by an entire community of fellow professionals who too are navigating their future. As more and more people pull up chairs and even additional tables to join her, this reflects how LinkedIn celebrates every kind of career, from working parents, to remote workers and side hustlers. Space for You shows how an entire community can be born from one table and one idea. To get a feel for her preferred working environment, the lead character pulls up her chair to sit with different people and the film draws to a close with the hero strapline: ‘Wherever your career is right now, there’s always a space for you.’ 

Ngaire Moyes, vice president, communications and brand, international, at LinkedIn said: “The pandemic prompted many people to rethink what they want from work and life, and we’ve seen that first-hand on LinkedIn as people have reached out to their community for help and support as they consider what’s next for them. We’re committed to fostering a sense of community for our members, inspiring them to open up, talk, help, and support each other. With Space For You, we wanted to shine a light on how our professional community can help people discover what’s next for them, and how LinkedIn is a space where they can connect with diverse people and spark conversations about their careers. Wherever your career is right now, there is always a space for you on LinkedIn.”  

Matthew Lloyd, deputy executive creative director at VCCP added: “People are asking big questions about life and work. The need for a supportive, like-minded community to help navigate the way, is greater now than ever. We wanted to showcase the breadth of conversations and support you can find on LinkedIn, no matter who you are or what your career questions are. With LinkedIn as the universal communal space — a table — we show the platform as a place for honest conversations, human connections, speeches, statements, agreements, disagreements, or sometimes just a place to sit and listen.”

The campaign is live across TV, VoD, and Social, including YouTube, Facebook, Instagram, Twitter and LinkedIn - #FindYourSpace.

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Client: LinkedIn

Vice President, Brand Marketing and Corporate Communications: Ngaire Moyes

Director of Brand Marketing, International: Darain Faraz

Group Head of Brand Marketing EMEA: Selena Gabat

Group Head of Brand Marketing APAC: Sivaram Parameswaran

Head of Brand Marketing UK: Zara Easton

Brand Marketing Manager Australia: Aprile Wenke

Brand Marketing Manager India: Meenal Chandrahas Rajda

Lead Digital Marketing & Social Media DACH: Christoph Schmidt

Head of International Social Media: Conor Bolton

Senior Social & Influencer Manager: Rose Gibbons

Paid Media Manager: Jackie Kelliher

Senior Paid Media Manager: Pauline Kho

Advertising Agency: VCCP

Deputy Executive Creative Directors: Matt Lloyd

Creative Team: Tom Lee And Vicky David

Business Director: Scott Kennedy

Account Director: Ben Wyver

Senior Account Manager: Lou Fox

Joint Head Of Planning: Nicky Vita

Planning Director: Tiffany Mondesir

Planner: Hattie Bottom

Agency TV Producer: Pete Thornton

Agency Creative Producer: Matt Hearn

Production Company: Rattling Stick

Director: Fern Berresford

Producer: Kelly Spacey

Production Service Company: The Farm

Production Services Producer: Skip Margetts/Kelly Drummond

Edit House: The Quarry

Editor: Rebecca Luff

Producer: Ruth Minkley

Post-Production Company: Absolute Post

Post Producer: Sally Heath/Ollie Ireland

VFX Supervisor: Chris Tobin

Colourist: Matt Turner

Audio Post-Production Company: Wave Studios

Media Buying Agency: All Response Media

UK Director: Maria Yiangou

Business Director: Oliver Bertwistle/Tom Parker

Account Director: Sean Sweeney

Sound Engineer - Parv Thind

Producer: Beth Tomblin

Photographer: Sarah Nankin

Music: Toby Williams/ Bonnie Reilly@Leland Music

Genres: People, Storytelling

VCCP, Thu, 12 May 2022 07:35:14 GMT