Publicis New York
Fri, 04 Feb 2022 14:42:21 GMT
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Lindsay Lohan Feels Fitacular in Star-Studded Planet Fitness Super Bowl Spot
William Shatner, Danny Trejo and more feature in brand's first-ever Big Game spot from Publicis' Team Lift and Andreas Nilsson
Planet Fitness has unveiled its first-ever Super Bowl ad, created by Publicis and featuring a star-studded cast.
Health and fitness is more important than ever before, and Planet Fitness created this ad to spotlight the emotional, feel-good benefits of working out.
The new Super Bowl ad continues the Feel Fitacular campaign, which launched last month and focuses on the lighter, brighter, feel-good feeling you get after a great workout.
With the stress and challenges of the last two years, 'feeling good' is a message people need right now, and Planet Fitness is a place where everyone can get moving toward a healthier lifestyle.
view more - Creative
PRODUCTION
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
EP/Owner: Shawn Lacy Tessaro
EP: Holly Vega
Line Producer: Jay Veal
EDITORIAL
Edit company: Arcade Edit
Editor: Jeff Ferruzzo
Producer: Ellen Lavery
VFX: BaconX
Producer: Jim Lerch
VFX Lead: Jonas Drehn
Finishing: Harbor Picture Company
Mix: Harbor Picture Company
Audio mixer: Steve Perski
Audio Producer: Cammie Mcgarry
Music: “Little Green Bag” by George Baker Selection
AGENCY
Chief Executive Officer: Carla Serrano
Chief Creative Officer: Erica Roberts
Chief Creative Officer, Le Truc: Andy Bird
Executive Creative Director : Grant Mason
Creative Director: Doug Pedersen
Creative Director : Ryan Peck
Head of Production: Tim LeGallo
Associate Producer : Roy de la Maza
Head of Business Affairs: Robin Oksenhendler
Associate Director, Business Affairs: Janet Regan
Group Account Director: Alex Mailman
Account Director : Erika Maddrey
Account Director : Micardo Celicourt
Senior Project Manager: Ariel Wasaka Gonzalez
Strategy Director, Le Truc: Jared Grant
PLANET FITNESS
Chief Marketing Officer: Jeremy Tucker
VP of National Marketing: Jamie Medeiros
Director, Brand Marketing: Carrie Anderson
Sr. Manager, Creative Mktg & Strategy: Lindsay Pour
SVP of Communications: McCall Gosselin
Director, Public Relations: Becky Zirlen
Genres: People
Categories: Sports and Leisure, Gyms
Publicis New York, Fri, 04 Feb 2022 14:42:21 GMT
