Linda Carte Joins FUSE Create as Creative Director

Top creative Linda Carte joins Toronto-based independent advertising agency FUSE Create as creative director, replacing Patrice Pollack who left the agency in April. Linda will report into Steve Miller who joined the agency in 2019 as executive creative director and vice president.

“I love what Linda brings at this stage in our agency’s growth” says Steve Miller. “Her experience, craft, enthusiasm, and reputation for award-winning work will be a huge asset to our team and our clients. She arrives at a time when the agency has seen a ton of momentum – coming off our Agency of the Year (AOY) win - and her leadership will help carry it forward.”

Linda comes with 20+ years of agency know-how, spending the better part of the past four years as creative director at INNOCEAN Worldwide, with previous senior creative leadership roles at BBDO, Downtown Partners, and Lowe Roche. Her list of award wins is as diverse as the brands she’s worked on, which include VISA, Frito-Lay, FedEx, Starbucks, Canadian Paralympics, RBC, Sunnybrook Hospital, Mercedes-Benz, and Kia, among others. As creative director, Linda will oversee the day-to-day creative operations of the agency.

"I've been watching the transformation of FUSE Create over the past couple of years and was not only impressed by the work but the entrepreneurial vision that’s a part of the DNA.” says Linda. “There is an energy in the people and in their new space that’s all about what’s possible when creative is your starting point. I will be building on the momentum they’ve made in creative, strategy, and new business.”

Linda is joined by fellow new hires Greg Burpee and Jessica Bloom on the Accounts team, Emily Farrugia as creative strategist, and Alex Lu as digital media manager. Five interns were also added to assist with increasing workloads across departments due to recent client wins with Proximo Spirits, Three Farmers Foods based in Saskatchewan, and Maple Leaf Foods including Schneiders, regional brands and the TV Media AOR assignment; this is addition to significant incremental assignments from AIR MILES, Lunchmates and Grab ‘N Snack. Linda’s start date is May 30th.