She is excited for this “great window of opportunity”
Linda Callenholt has found a new home with Swedish production company Hobby Film. Nominated at Cannes for her Italian-slasher commercial for the Elmsta Horror Film Festival and acclaimed for her documentary style commercials for Ladbrokes, she is set to be an accolade of company.
"It's really fun to be represented by Hobby Film. It’s a great window of opportunity for me. I’m also really happy about the press photo, it look so impressive," said Callenholt.
Callenholt began her creative career in London, where she graduated with a BA in Design for Communication from the Chelsea College of Art. For the past 10 years she has been directing everything from video installations and music videos, to TV series, feature films and commercials. She has directed films for companies such as the Phone House, Läkerol, Absolut Vodka and Labrokes. The past two years have seen her direct commercials at Hobby Factory, Hobby Films price-point daughter company.
"Linda is overall great, but what I'm most impressed by is her ability to make great commercials appear natural and realistic. A brilliant example of this talent are the films she directed for Ladbrokes," says Oskar Bard, director and founder of Hobby Film.
The Ladbrokes films were recorded in London using real supporters from teams such as Arsenal, West Ham, Millwall and Tottenham.
Callenholt had a blast when shooting and planning the spots: "Before the job, I lived in London for almost a month. We casted everyone ourselves and found them in pubs, football stadiums etc. It was fun to get inside the fans' daily lives. Some looked like aggressive hooligans but then sat there on a pink leather sofa with tears in his eyes and a cup of tea in their hands, telling me how year after year they lost almost every matches. It was an exhausting but incredibly fun job.”