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Lincoln Financial Group Taps FCB Garfinkel as Creative Agency


New campaign scheduled to break in Q4 of 2015

Lincoln Financial Group Taps FCB Garfinkel as Creative Agency

After a three-month competitive review led by Ark Advisors in New York, FCB Garfinkel has been selected to partner with Lincoln Financial Group to boost the diversified financial services organization’s brand recognition in the marketplace.

The 110-year-old company that has long embraced the values of integrity, strength and optimism is committed to helping people create better and more secure futures for themselves and their loved ones. Lincoln Financial Group – based in the Philadelphia region – has traditionally focused marketing efforts on empowering consumers to prepare for a better tomorrow. A new campaign from FCB Garfinkel, scheduled to break in Q4 of 2015, will provide a fresh, differentiated take on that positioning. 

“Our teams gelled from the beginning and our immediate collaboration helped us zone in on a platform that will set Lincoln Financial apart from the competition,” said agency CEO Lee Garfinkel. “Lincoln’s marketing team made us feel like partners from the start and trusted us to bring fresh ideas we’re confident will yield great results for the company.”

The company with $223 billion in assets under management previously worked with Gyro. The agency did not defend the business and the company did not reveal the other contenders in the contest.

“We look forward to our partnership with the team at FCB Garfinkel, and taking our brand to the next level,” said Dave Wozniak, vice president and head of Advertising and Sponsorships for Lincoln Financial Group.

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FCB US, Thu, 06 Aug 2015 11:05:56 GMT