Branston Pickle, favoured by celebrity fans including Gwyneth Paltrow and Catherine Zeta Jones, has had a royal makeover.
Known as the prince of condiments, Branston Pickle launched a limited edition jar to celebrate the Queen’s Jubilee. In an ingenious invention by ad agency McCann London, each jar is fitted with a unique musical lid, which, when opened, plays the national anthem.
A Branston Pickle spokesperson comments: “First created in 1922, Branston Pickle turns 90 years old this year. We wanted to do something fun to celebrate the Queen’s Jubilee – from one national icon to another.”
Only sixty special commemorative jars have been created – one for each year of Her Majesty’s reign. They are not be available to purchase in shops, and with each one individually numbered they are sure to become a hugely valuable collector’s item.
Fun pickle facts:
· Over 28 million jars of Branston Pickle are sold a year in the UK (according to Premier Foods)
· Over one in three UK households buy Branston every year
· Named after the small village near Burton, Staffs, where Crosse & Blackwell first produced Branston in 1922, the classic British brand Branston pickle is still made using the same secret recipe and traditional methods today - blended to perfection for that essential Branston 'tang'
· The unique combination of tanginess, sweetness, crunchiness and spiciness brings food to life, and has even gained the brand a host of famous fans like Catherine Zeta-Jones.