After six years in the UK Lilian Sor has
returned to Australia to take the chief strategy officer role at
Clemenger BBDO, Sydney.
Her last role was at Grey London where
she led the UK's largest, multi-disciplined strategy team consisting of
40 strategists, whilst also looking forward at how marketing and
communications in the future will change in a world dominated by tech
giants such as Google, Amazon, Facebook and Apple.
Says Nick Garrett, CEO of Clemenger BBDO Melbourne and Sydney: "I
couldn't be happier that Lilian has made the move back home and joined
the team in Sydney. She's undoubtedly one of Australia's best strategic
minds and has come in to not only lead the strategy department, but
importantly, to make an important contribution in transforming the
Sydney business in to an agency that's fit for the future."
Lilian: "It's wonderful to be home in both Sydney and at BBDO. The
Australian advertising industry has always been characterised as being
at the forefront of innovation and creativity, and the hunger, drive and
passion that I see at Clemenger with Nick, Emily and the team is