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Lilian Sor Departs Grey London to Take Chief Strategy Officer Role at Clemenger BBDO Sydney

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Prior to Grey, Sor was Head of Strategy Innovation at AMV BBDO, and previously held roles in Sydney at Host and Lavender

Lilian Sor Departs Grey London to Take Chief Strategy Officer Role at Clemenger BBDO Sydney

After six years in the UK Lilian Sor has returned to Australia to take the chief strategy officer role at Clemenger BBDO, Sydney.

Her last role was at Grey London where she led the UK's largest, multi-disciplined strategy team consisting of 40 strategists, whilst also looking forward at how marketing and communications in the future will change in a world dominated by tech giants such as Google, Amazon, Facebook and Apple.


Says Nick Garrett, CEO of Clemenger BBDO Melbourne and Sydney: "I couldn't be happier that Lilian has made the move back home and joined the team in Sydney. She's undoubtedly one of Australia's best strategic minds and has come in to not only lead the strategy department, but importantly, to make an important contribution in transforming the Sydney business in to an agency that's fit for the future."

Adds Lilian: "It's wonderful to be home in both Sydney and at BBDO. The Australian advertising industry has always been characterised as being at the forefront of innovation and creativity, and the hunger, drive and passion that I see at Clemenger with Nick, Emily and the team is standout."

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Clemenger BBDO Sydney, Mon, 23 Jul 2018 03:05:17 GMT