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Lights, Camera, Vacation! Accor Encourages Travellers to Star in Their Own Hollywood-Worthy Holiday

12/05/2022
Experiential Marketing
Toronto, Canada
452
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‘It’s ALL Possible’ campaign stars Indian actress Priyanka Chopra Jonas

World leading hospitality group, Accor announced today the launch of It’s ALL Possible – a new digital campaign starring international actress, model and singer Priyanka Chopra Jonas. Inspired by the romance and grandeur of Hollywood films, the new campaign, created and implemented by experiential advertising agency Momentum Worldwide, aims to help people dream bigger when it comes to their vacations, by casting them in a leading role in their own cinema-worthy travels and adventures.

Starting with a glimpse of what Priyanka Chopra Jonas’ own blockbuster holiday would look like, if she were in the director’s seat, the campaign is centered around the theme of planning vacations so incredible, it’s as if you’re in a Hollywood movie.  

Live now through September 7, 2022, the It’s ALL Possible campaign promotes Accor’s summer savings offer, which features escalating discounts based on length of stay and extra perks for members of ALL - Accor Live Limitless, Accor’s lifestyle loyalty program providing travelers with a gateway to exclusive rewards, unique benefits, and extraordinary experiences.

The campaign microsite, ExperienceALL.com, features bonus video content with Priyanka, special offers, and idea-starters for vacations worthy of the big screen. Movie posters for adventures such as ‘Lost in the Rockies’ and ‘Big Family. Windy Cindy.’ open to articles detailing unforgettable experiences and destinations, featuring Accor’s iconic hotels across North & Central America, such as Canadian castles Fairmont Banff Springs and Fairmont Vancouver, gateway to paradise Fairmont Kea Lani, chic city center Sofitel Mexico City Reforma, Miami hot spots Berkeley Park Hotel – MGallery Hotel Collection and Novotel Miami, New York City classic The Plaza – A Fairmont Managed Hotel, and many more.

In tandem with the campaign, Accor will also launch a new feature available exclusively to travelers booking at select Accor properties across North & Central America – the ability to add a personal cinematographer for their vacation, who will capture and create a mini “movie” of their experience.

“With this campaign, we want our guests to dream of vacations which are truly limitless,” said Jeff Doane, chief commercial officer, North & Central America, Accor. “We are delighted to partner with Priyanka Chopra Jonas to share her passion for travel and inspire people to create their own magic when it comes to planning their well-deserved vacations. The concept of both starring in and directing your own blockbuster travel experience is a great one, because like in the movies, anything is possible when you book a stay at an Accor property.”

“Travel is a huge part of my life, it has been since I was a kid, and as I’ve had the opportunity to explore more of this incredible world around us, it’s become an even more integral part of who I am,” said Chopra Jonas. “I was thrilled for the opportunity to partner with Accor to inspire travelers to take charge of their holidays, to spark their imaginations, and plan vacations that are what dreams are made of. With dreamy destinations and amazing summer offers, Accor and ALL – Accor Live Limitless are the perfect partners to help you celebrate the magic of travel this summer.”

With the travel industry’s most diverse network of brands and an ever growing portfolio, ALL – Accor Live Limitless invites members to experience more of what they love through benefits and rewards in travel, dining and everyday life. Among the most valuable in the industry, ALL Reward points are highly flexible, allowing members to earn points, even when they’re not staying at an Accor hotel, and then redeem their points for unforgettable moments around the globe. To join Accor’s award-winning loyalty program, click here.

The It’s ALL Possible campaign was shot in multiple locations throughout the newly reimagined Fairmont Century Plaza, a Los Angeles icon and cultural landmark which officially premiered in September 2021. 

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