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Light. Strong. Nike Flyknit

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Mo Farah, Kobe Bryant, Richard Sherman and more get physical with Great Guns and Greens & Salad

 Light. Strong. Nike Flyknit

Just before the winter break Great Guns director Shearer flew stateside to team up with Great Guns director Vincent Laforet to shoot a spot for Nike’s new Flyknit footwear. The commercial features some of the greatest athletes on the planet right now: basketball all-star Kobe Bryant, Olympic Gold Medalist Allyson Felix, decathlon world record holder Ashton Eaton, American Football cornerback with the Seattle Seahawks Richard Sherman and world champion distance runner Mo Farah. 

The team of world-class athletes were filmed training in their Nike Flyknits; the Lunar2’s and the KOBE 9’s. The end is a mix of stunning visuals backed by an awesome track - 2020 by Suuns. 

To really capture the tempo and pace at which these athletes train at, the film was shot using a Red Epic and Phantom camera, on a combination of tracking vehicles, Movi and Steadicam rigs.

The commercial entitled “Light. Strong. Nike Flyknit” debuted globally last week both digitally and terrestrially.


CREDITS


Title: Light. Strong. Nike Flyknit

Client:  Nike Global Brand Communications

VP, Nike Global Brand Communications: Enrico Balleri

Director, Nike Global Brand Communicatons: Tad Greenough

Agency: Greens & Salad

Creative: Paul Shearer & Adam Collins

Director:  Shearer & Vincent Laforet 

Production Company: Great Guns 

Exec. Producer: Laura Gregory & Sheridan Thomas

Producer:  Tim Francis & Greg Ferguson

Director of Photography: Pete Konczal

Editing company: Stitch, London

Editor: Leo King

Post Production: Absolute, London



 

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Genres: Action

Categories: Shoes, Clothing and Fashion, Sportswear

Great Guns London, Mon, 27 Jan 2014 12:30:08 GMT