Great Guns London
Mon, 27 Jan 2014 12:30:08 GMT
Just before the winter break Great Guns director Shearer flew stateside to team up with Great Guns director Vincent Laforet to shoot a spot for Nike’s new Flyknit footwear. The commercial features some of the greatest athletes on the planet right now: basketball all-star Kobe Bryant, Olympic Gold Medalist Allyson Felix, decathlon world record holder Ashton Eaton, American Football cornerback with the Seattle Seahawks Richard Sherman and world champion distance runner Mo Farah.
The team of world-class athletes were filmed training in their Nike Flyknits; the Lunar2’s and the KOBE 9’s. The end is a mix of stunning visuals backed by an awesome track - 2020 by Suuns.
To really capture the tempo and pace at which these athletes train at, the film was shot using a Red Epic and Phantom camera, on a combination of tracking vehicles, Movi and Steadicam rigs.
The commercial entitled “Light. Strong. Nike Flyknit” debuted globally last week both digitally and terrestrially.
Title: Light. Strong. Nike Flyknit
Client: Nike Global Brand Communications
VP, Nike Global Brand Communications: Enrico Balleri
Director, Nike Global Brand Communicatons: Tad Greenough
Agency: Greens & Salad
Creative: Paul Shearer & Adam Collins
Director: Shearer & Vincent Laforet
Production Company: Great Guns
Exec. Producer: Laura Gregory & Sheridan Thomas
Producer: Tim Francis & Greg Ferguson
Director of Photography: Pete Konczal
Editing company: Stitch, London
Editor: Leo King
Post Production: Absolute, London
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Categories: Shoes, Clothing and Fashion, SportswearGreat Guns London, Mon, 27 Jan 2014 12:30:08 GMT