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Light of Day Celebrates Baseball Legends for MLB

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BBDO NY create vintage baseball ad featuring Bryce Harper

Light of Day Celebrates Baseball Legends for MLB

NY-based VFX and production shop Light of Day journeys back to some of baseball’s most iconic moments to honor the budding talent of Washington Nationals players Bryce Harper in the short ad “Timeless” for MLB out of BBDO NY.

The spot celebrates the 21 year-old outfielder’s remarkable athletic feats in an artful montage of historic moments from one of America’s most celebrated pastimes. The campaign also includes five additional spots that champion a host of MLB’s greatest athletes through dynamic complications of recent and game footage.


Client: MLB

Title: “Timeless” :30

Agency: BBDO NY

Executive Creative Director: Toygar Bazarkaya

Creative Director/CW: Josh Gold

Creative Director/AD: Daniel Aykurt

Group Executive Producer: Julian Katz

Agency Producer: Cordelia Kipp

Music Producer: Rani Vaz

Account Director: Bob Estrada

Account Supervisor: Matt Doscher

Post Production: Cutting Room

Editor: Chris Hellman

Editorial Producer: Anna Petitti

Editorial Executive Producer: Melissa Lubin

Sound Mixer: Walter Bianco

VFX: Light of Day

Lead Flame Artist: Colin Stackpole

Graphics: Leo Nguyen/Mike Wharton

VFX Executive Producer: Jen Milano

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Genres: Visual VFX, People, Storytelling

BBDO New York, Wed, 23 Apr 2014 13:58:05 GMT