Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Lifetime TV's Latest Spot from JEAN Will Keep You Hooked


JEAN developed the tantalising campaign focusing on the human nature of wanting more

Lifetime TV's Latest Spot from JEAN Will Keep You Hooked

In the fall of 2019 Lifetime approached creative agency and directing collaborative, JEAN, to help develop a brand spot that celebrates the juicy, salacious, need to find out what happens next nature of their famed made for TV movies. Something that only Lifetime can own. Anyone who has ever indulged in a Lifetime movie knows that once you start watching one, you get Hooked. Hence the title of this spot.

‘Hooked’ follows a suburban mom telling her friend a tale so compelling and outrageous that soon others begin to eavesdrop and follow along to see how it all turns out. Before you know it, the whole town is hanging on her every word. The spot concludes with a comedic climax that leaves the townsfolk in despair and it is revealed that this isn’t wasn’t just any old story, but the plot to a Lifetime movie.

“Lifetime is an amazing creative partner,” says JEAN’s Natalie Prisco. “They consistently let us take chances that very few other networks would.”

“The shoot was a blast, “ says Eric Eckelman of JEAN. “We basically took over an entire town for two days.” 

Armand Prisco of JEAN adds: “The casting for this spot was crucial. We wanted to develop characters that would be as memorable as the ones in Lifetime movies.”

In the US, JEAN is represented by CommunityFilms.


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling, Dialogue

Categories: Media and Entertainment, TV and Radio

Cosmo Street, Thu, 20 Feb 2020 16:11:19 GMT