The campaign conceptualised by Wunderman Thompson South Asia encourages people to spread light and joy in their own way
Lifestyle, India’s leading destination for the latest trends, has launched #DilSeDiwali, its festive campaign, inspired by the joy that the festival of light ushers in and encourages different, individual ways of celebrating Diwali. Conceptualised by Wunderman Thompson South Asia, the campaign takes a leap from 2019, to capture the heart of celebrations, particularly in today’s context where everyone is looking forward to dressing up and feeling good, thereby dispel dispelling the gloom.
This year, there will be many kinds of Diwali celebrations. There will be those who want to keep their celebrations small and those who will build on the festive occasion as an opportunity to reach out to their near and dear ones and share the spirit of the festival. Lifestyle’s new campaign considers all these different individual ways of celebrations, encouraging people to spread the brightness and joy in their own way. The campaign consists of a two-part film series showcasing two kinds of different Diwali celebrations, with a memorable song as the background score. Young, vibrant and engaging, the films delivers the message of ‘celebrating the way your heart wishes’ in a fresh new way.
Commenting on the films and the campaign, Mr. Srinivas Rao, senior vice president, marketing, Lifestyle, said: “The ‘Dil Se Diwali’ films are a celebration of all the unique instances that come together in this festival. Whether you’re staying at home with your family or stepping out with your loved ones, the video will remind everybody of their favourite Diwali moments. Our all-new festive collection has also been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that no matter what the consumer mindset is, they will be dressed to stand out.”
Speaking about the film, Priya Shivakumar, national creative director, Wunderman Thompson India, added: “This year, the moods are many, sentiments are strong and everyone is looking for light and celebration to get rid of the gloom, but in a way that makes them comfortable. Some want to stay at home, some want to step out within the comfort zone of friends and family, and others are still undecided. We wanted to acknowledge and make special all of these moods, mindsets and kinds of celebrations with our festive take for this year. So ‘Dil se Diwali’ comes back with a fresh new feel that is both relevant and offers the choice of celebration to the viewer with each of the two films calling out two contrasting ways to celebrate the festival of lights. Lifestyle with its festive collection, makes you look good, whichever way you choose to embrace the celebrations. With playful interactions, emotions, elegant festive backgrounds and a beautiful track, these films make it truly a Diwali of the heart.”
Lifestyle has left no stones unturned to make this Diwali grand for its customers. The videos showcase attractive ensembles, vibrant colours and a curated collection that is perfect for the festive season. The all new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind. Accents of bright jewel tones such as emerald green, royal blue, vibrant yellow and opulent purple with accents of gold, zari and sequin embroideries, intricate gold foil detailing, layered kurtas, three-piece festive sets and coordinates among others, are some of the key trends that truly captures the vibe of the festive season.
Customers can now shop the collection in-store and online from the comfort of their homes at the Lifestyle website with festive kurtas starting from Rs. 999.