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Life's a Treat for Pampered Pets in Cute Petbarn Spots

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BMF and Finch highlight how Petbarn stores provide everything your pets need for a happy life

Life's a Treat for Pampered Pets in Cute Petbarn Spots

Petbarn really understand pets. They understand that pets come first. Whatever their outsized personality or peculiar tastes may be. 

The new brand platform ‘Life’s a Treat’ created by BMF for Petbarn highlights all the ways the pet speciality store is committed to the health and happiness of pets and pet parents.

Whether it’s by providing expert nutrition advice, a taste guarantee, everything a puppy needs or even free in store water testing, Petbarn knows that when pet's live long, healthy, happy lives, their owners' lives are much better, too.

The campaign focuses on everyday moments that make us love our pets and is a glimpse into the minds of a dog, cat, bearded dragon, fish and puppy when they’re given the Petbarn treatment. 

Says Dantie van der Merwe, creative director at BMF: “It doesn’t take much to make pets happy. Sometimes it takes just exactly the right thing. We hope it brings a knowing smile to both pets and pet parents everywhere.”

Says Adriane McDermott, chief marketing officer at Petbarn: “Everything we do and everything we range at Petbarn helps make ‘life a treat' because we believe pet's health and wellness leads to everyone's happiness. We know they're more than pets, BMF helped us show we're much more than just a pet store."

The campaign launches in Australia across TV, BVOD, OOH, display, radio and social to connect with pet owner audiences.


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Agency 

Creative Agency: BMF

Chief Creative Officer: Alex Derwin

Creative Director: Dantie Van Der Merwe

Senior Art Director: Nadia Ahmad 

Senior Copywriter: Ellie Jones

Head of Art & Design: Lincoln Grice

Senior Designer: Matthew Hughes

Creative Team: Sammy Hall and Tony Todorovitch

Chief Strategy Officer: Christina Aventi

Group Planning Director: Thomasine Burnap

Chief Executive Officer: Steve Mcardle 

Group Account Director: Edward Hughes

Senior Account Manager: Annabelle Massera 

Head of TV: Jenny Lee-Archer

Agency Producer: Jess Vella

Director: Sam Hibbard

Production

Production Company: FINCH

Executive Producer: Corey Esse

Producer: Jane Smith

Post Production: Atticus

Post Producer: Kani Saib

Editor: Joe Morris

Sound Production: Rumble

DOP: Liam Gilmour  

Senior Art Buyer: Basir Salleh

Production Company: Network Agency + Management 

Photographer: Peter Sharp 

Producer: Helen Seggie 

Retoucher: Justin Malinowski, Evie Hilliar and Jeni Rohwer

Finished Artist: Catarina Duardo

Production Director: Karen Liddle 

Creative Resource Manager: Chris Burchett

PR: Lu Borges and Elliott Holohan

 

Client: Petbarn

Chief Marketing Officer: Adriane McDermott

General Manager Marketing: Sumeena Parimu

Creative Director: Kate Napier

Lead designer: Lauren Hunter

Head of PR & Content: Nancy Mcdonald

Categories: Home, Pet Supplies

BMF, Tue, 06 Jul 2021 10:40:49 GMT